Implementing a "Pain of Disconnect" Strategy as a Coach or Consultant

If you have a coaching or consulting business, this may be one of the most important articles you''ll ever read.

I love simple.

And more than that, I love SIMPLER.

However, there are times when making things simpler makes you less money. And to be honest, I like making MORE MONEY more than I like SIMPLER.

If you feel the same as I do, keep reading, if not, quit right here.

Like me, many of you work with clients and recommend they use various tools in their business. All of my clients are using ClickFunnels, InfusionSoft (Keap), and a number of other tech tools.

The common approach would be to show a client how to set up everything using the tools you give him/her. They sign up for the tool, they pay for the tool, they make the monthly or yearly payments to the various vendors for the tools.

SIMPLE. Actually SIMPLER than the other option that follows.

The approach I've adopted for all my clients recently works like this.

I set up and pay for all the tools they use in their business. All of them. 

As part of our initial contract, I let them know that all of the systems I set up and use for/with them are part of my proprietary system. It's part of how I work. I set these up and they get to USE the tools I recommend for a long as we work together.

Most of my clients have zero interest in any of the "technical" stuff. I'm guessing that's the case with yours as well.

They are delighted not to have to be responsible for setting up and paying for the various recommended tools.

Here's an example.

One client of mine is an expert at showing auto body shops how to market their services. When we started discussing how we would work with these folks, I told him my idea about how we would set up and pay for all the tools we suggest they use.

An auto body shop jumps on board with us.

We set up all of their online and technical tools. They pay for them (additionally) as part of our contract. Let's assume that we would normally charge this shop owner $1500 a month. Given that the tools cost us (as an example) an extra $300 monthly, we add that on to our monthly fee. We are even happy to show them our invoices and bill them at cost. This in addition to the agreed upon $1500 a month. 

The auto-body owner starts to really kick some butt using our suggestions and the tools we are using for them. Their sales are up 85% in the last 10 months.

At that point, they decide they understand and know how to do it themselves. They call us and say: "Thanks for getting this all going, but we now understand how to do it ourselves and would like to terminate our agreement".

We say: "OK, but just to remind you, the tools that you're using and the names of the people we have gotten from advertising and the funnels that we created, and the InfusionSoft campaigns we devised are ours. If you choose to terminate our agreement those will be coming with us. Take a look at your contract and you'll see that's what we agreed to."

Response from the Client: "Uhhhhh. . . . let me get back to you on that."

And that's the last time we hear a discussion or argument about them leaving.

#coaching #consulting #marketing # marketing coaching business