The Implementation Focused Approach – Making The Transition

At this stage, we can safely say that the Integration Focused Approach is the one that is aimed at really satisfying the customer. It’s safe to assume that in writing these Blog articles, there would be people or organisations that are not fully aligned with the Integration approach and they may have concerns as to how to transition themselves or their organisation to this model.

This week I want to look at five (5) steps that I would recommend for making that transition. There can always be more steps, especially based on the present state of the individual or organisation, but the five (5) below are what I think may be the most critical.

• It’s?NOT About You?–?The first thing that I would recommend is that?you?STOP?and come to the realization?that –?It’s?NOT About?You.?Its?about the customer, it has always been about the customer.? The sooner?that?this is understood, and you begin acting like this in front of the customer, the sooner the customer will?start to respect you and feel like you are genuinely interested in their well-being.
• It’s?NOT About?The?Sale?–?This may be difficult for some people to?adapt, but the customer sees right through this attitude?of?“I need to close this sale”.??Like?the first recommendation, this approach needs to be stopped immediately.? Your focus should immediately shift to one of delivering the?customers’?needs.? The sale will come once that?(delivering the customers’ needs)?is the?focus of the engagement.
• Adopt a Partnership Approach?–?Last?week’s?Blog article?identified this as one of the?things that Customers?expect in a vendor.??A customer needs to see your company as one that they will like?to do?business?with in?the future.? They will only look at you like this if you treat them like a partner rather than like a customer?moving through a transaction.
• Be Solution Focused?–?Every customer prefers to work with a vendor that positions themselves as being part of the solution.? I suggest that?tremendous?effort be?placed on?adapting a solution focused approach.??Be interested in?understanding?all the required areas?of the customers’ environment that will form a part of the solution.??Do not be anxious to draw that line or pull?the?“Out of?Scope”?card.??Show that you really want to help?fix the problem/ find a solution.
• Be?The?Expert?–?The customer expects?expertise?from any vendor that they engage.??I suggest that you only engage the customer if you are confident that you have the?knowledge that is required to do the job; even if that knowledge requires?fully understanding products that may be outside of your scope, but still affect your delivery of the intended solution.?

I?firmly believe that the most important?ingredient in?making this?transition is the?shift in mindset?that will immediately be required.??One?must?begin thinking?below the surface and?really?try?to gain an in-depth understanding of the customer and what is necessary?for their environment.??I?don’t?see this transition?happening over night or even?over?a month.? It will take practice and consistent customer interaction not just to build your capability,?but to build or in some cases,?re-build the customers’ confidence.??I guarantee you that once?you get there and the customer sees this; the sky is the limit.?

Sheldon has over 20 years’ experience in the Information Technology field, specialising in Data Communications, IT Governance and Business Strategy.

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