Impacts of Inflation on Category Management and Shopper Insights – Content Highlights from May 2022
Category Management Association
Professional Association helping members drive meaningful category and brand growth by building shopper satisfaction.
June 1, 2022
Rising prices impacting shopper demand is perhaps the hottest topic among CMA and SIMA members today. Increasing labor and raw material costs, coupled with supply chain constraints, has disrupted category management work, as much if not more than during the initial onset of COVID-19. The Federal Reserve chair, Jerome Powell said on March 21st, “The labor market is very strong, and inflation is much too high.” In an effort to reduce inflation running at a four-decade high, the central bank approved a half-percentage-point interest-rate increase, and Powell indicated more half-percentage-point increases will follow. How will this impact retail spending?
We were thrilled to host 3 fantastic webinars during the month of May, presented by Kantar, NielsenIQ, and Robin Simon and Sally Martin of the CPG Data Tip Sheet to tackle these questions and more. While the full recordings are available to CMA and SIMA members only, we wanted to share a few key takeaways from our recent content to help the industry at large keep a pulse on the ever-changing pricing environment in the US retail market.
Click here to view key takeaways: 5 Key takeaways
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