Impactful Networking: Making Meaningful Connections

Welcome back to our series “Leadership Unveiled," as we delve into the journeys of women of colour in positions of leadership. In our previous issue, “Resilience Redefined: Exploring the Strength of Women of Colour in Leadership," we highlighted the strength that empowers women to overcome various challenges. Today, let's deep-dive into the aspect of networking, which plays a role in personal and professional growth. Join us as we explore strategies for building connections and navigating obstacles faced by women of colour in the landscape.

Networking is a cornerstone of advancing in one’s career path or building a business. However, it comes with its own set of challenges for women of colour. Data shows that women of colour are underrepresented in networking opportunities compared to their white counterparts, facing barriers such as limited access to influential circles and mentorship. This disparity is compounded by feelings of self-doubt which can hinder efforts to expand professional networks.? Imposter syndrome, a common barrier, causes individuals to question their achievements and fear being exposed as a fraud.

This internal struggle is exacerbated by societal stereotypes and biases that reinforce feelings of inadequacy. Additionally, the lack of representation in many industries means fewer role models and mentors who share similar backgrounds, making it challenging to find and connect with those who understand their unique experiences. This underrepresentation can lead to isolation and a sense of not belonging, further hindering networking efforts.

Networking is not just about progressing in one’s career journey; it’s also about gaining access to resources, opportunities, and support systems essential for maneuvering through career pathways and building businesses. For women of colour, developing their networking abilities isn’t just advantageous; it’s an essential skill for overcoming barriers and carving out routes towards success.

It is well documented that women of colour often encounter barriers, such as being excluded from networks where information and opportunities are shared. These networks can be hard to break into, leaving women of colour on the sidelines of career-related discussions and business opportunities. ?The effects of these challenges are numerous.

Feeling excluded from certain networks may increase feelings of inadequacy and exclusion, which may lead to increased anxiety, lower self-esteem, and a reluctance to pursue leadership roles. Nevertheless, overcoming these hurdles through networking is essential. As a result of effective networking, women of colour can access mentorship and sponsorship opportunities that would otherwise be inaccessible. Cultivating these connections fosters professional growth and creates a sense of community, providing emotional support and motivation.

?A Cautionary Note

Networking involves more than socialising at events and meeting people. It’s not just about exchanging business cards or adding contacts to your LinkedIn profile; it's about building meaningful relationships that can propel your career forward and bring business opportunities your way.

Networking requires investment. Investing in your network gives you access to a wealth of knowledge and experiences that can help you navigate challenges, make informed decisions, and ultimately achieve your career goals.

It's a strategic process; an ad hoc approach will enable you to gather lots of contact details with very little benefit attached.? Strategic networking enables you to be focused and encourages you to categorise your contacts into three groups: those you trust, those who are experts and those who are influencers. People you trust form the foundation of your network, offering unwavering support and honest feedback. Experts are those who possess specialised knowledge and skills that can guide your professional development and provide valuable insights. Conversely, influencers are individuals with significant reach and impact in your industry, capable of opening doors to new opportunities and elevating your visibility. By strategically engaging with and nurturing relationships within these three categories of people, you can build a robust network that supports your career growth, leadership aspirations and business development.

?Tip: Focus on Collaboration and Long-Term Relationships

When developing your strategic network, remember that true networking isn't only about climbing a ladder to success but about fostering collaboration, co-creation, partnerships, and long-term values-based relationships. As Porter Gayle aptly put it:

“The new form of networking is not about climbing a ladder to success; it’s about collaboration, co-creation, partnerships, and long-term values-based relationships.”

Approach networking with a mindset of mutual benefit and shared values. Look for opportunities to collaborate on projects, support each other's goals, and build partnerships that go beyond transactional interactions. This approach enriches your professional life and creates a supportive community that propels everyone forward.

Five Strategies for Constructing Networks

1.?? Embrace Your Uniqueness:

Be genuine and showcase your identity in interactions. Authenticity builds connections and helps you distinguish yourself. When you express who you are, you attract individuals who appreciate your diverse perspectives and backgrounds.

2.?? Explore Diverse Groups:

Expand your horizons by engaging with communities that celebrate differences. Attend events, join associations, and participate in forums that embrace diversity. These platforms offer mentorship and chances which may not be found in homogeneous networks.

3.?? Be Purposeful and Planned:

Quality matters more than quantity in networking. Identify individuals who align with your aspirations and principles. Learn about their work, discover shared interests, and make connections intentionally. Establishing meaningful relationships results in beneficial connections.

4.?? Provide Value Before Seeking Assistance:

Mutual support is key in networking. Before asking for advice or guidance, think about how you can contribute. Be interested. Share knowledge, offer perspectives or extend your help. Showing your willingness to help promotes and nurtures relationships.

5.?? Maintain Communication for Sustaining Relationships:

Initiating connections is the initial step; maintaining them is crucial. Send follow-up messages post meetings. Keep in touch by sharing updates, recognising accomplishments, and scheduling regular catch-ups. Consistent communication ensures relationships thrive and paves the way for future prospects.

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In Closing

Developing a network requires dedication, especially when facing internal obstacles and systemic issues. Nevertheless, you can foster connections that truly make a difference by embracing your individuality, seeking out communities, setting intentions, adding value, and keeping engaged.

Remember that your network goes beyond being a list of contacts; it’s a valuable community providing support, mentorship, and opportunities. By nurturing these relationships, you invest in your growth and achievements.

Let’s embark on this journey together, in establishing an empowering network that propels you towards your career goals.

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Join the conversation! ?? Share your thoughts, experiences, and strategies for ‘Impactful Networking: Making Meaningful Connections’ in the comments below. Don't forget to like, comment, and share this article with fellow women leaders who can benefit from these insights.

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Jacynth is an experienced executive and non-executive director, transformational and executive coach, and acclaimed author of "It's Okay to Be Different: 7 Steps to Acknowledge Your Brilliance." Specialising in coaching women of colour.? Jacynth empowers individuals to build confidence and strategically achieve their personal and professional goals. A sought-after speaker and workshop facilitator, Jacynth is dedicated to promoting diversity and inclusion, fostering environments where everyone can thrive.

Connect with Jacynth to unlock your full potential and drive positive change.

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