impact.com launches natively integrated customer referral solution

Today, impact.com is thrilled to announce the launch of impact.com/advocate, a fully customizable customer referral solution that empowers brands to turn customers into advocates and foster trust with new audiences. Through our recent acquisition of SaaSquatch, we have natively integrated their cutting-edge customer referral software into the impact.com partnership management platform, allowing customers to manage all types of partnerships in one, unified platform including traditional affiliates, influencers, publishers, other businesses, and now customer referrals. You can learn more through our official press release here.

/advocate represents a significant step forward in our mission to empower businesses to thrive through partnerships. Harnessing the power of a brand’s existing customer base to drive growth is not just advantageous—it’s essential, especially for reaching new and highly valued audiences in today’s fast-paced market.

Acquiring new customers is challenging and costly in today's market. Modern consumers conduct their own research, with 86% of them seeking authentic reviews and commercial information before purchasing, often ignoring traditional advertisements and sales messages.?

These stats aren't surprising. Ad interruptions on platforms like YouTube and Prime Video are a daily nuisance. They're generally self-promotional and one-sided and hardly inspire confidence. What consumers crave is authentic feedback—the kind that comes from real people they trust. When customers find a product they love, they naturally want to share their experiences with their social circles.??

Brands can leverage the trust that consumers have in their communities through referral marketing. Customer referral programs offer a low-investment, high-return strategy to increase brand awareness, leads, and conversions. And that’s where /advocate's technology enables brands to turn delighted customers into loyal advocates, leveraging the referral channel to engage audiences effectively with tailored offers. By activating advocates at the right time, in the right way, brands can unlock the full potential of customer-led marketing.

With impact.com/advocate, brands will now be able to:

• Build programs that fit their unique strategy and business goals with impact.com’s flexible and configurable program builder.
• Offer exciting rewards their audiences care about and incentivize participation by gamifying their programs with leaderboards and reward exchanges.
• Create on-brand and easy-to-use referral experiences and embed them at top conversion points in the customer journey.
• Review and optimize a program’s performance with impact.com’s robust tracking and analytics capabilities.

By combining the capabilities of SaaSquatch's referral software with impact.com’s robust partnership platform and ecosystem, we now offer a comprehensive solution that streamlines the process of incentivizing and rewarding customer referrals. This integration enhances collaboration between brands and their customers, fostering deeper relationships and driving sustainable growth in a unified platform.

Customer-led growth is not just a buzzword—it's a proven strategy for success in today's competitive landscape as more and more consumers shun traditional advertising and turn to their trusted sources. By leveraging /advocate, our clients can tap into the enthusiasm and loyalty of their existing customer base to attract new business, reduce customer acquisition costs, and increase revenue.

I am incredibly excited about the potential of /advocate to transform how businesses approach partnerships for growth, and I have no doubt that it will become an indispensable asset for our customers. Together, we are poised to drive innovation, foster growth, and create unparalleled value for our customers and partners.?

If you want to learn more or see the product in action, please request a demo here! I look forward to embarking on this exciting new chapter in impact.com’s history together.