impact.com launches industry first, fully integrated, influencer marketing partnerships management platform

At impact.com, we are thrilled to announce the launch of impact.com / creator, the world’s first influencer marketing platform that allows brands and creators to discover, create, manage, and scale full-funnel influencer marketing programs from a single interface! More information about the launch can be found in our press release and blog post.?

This platform has been years in the making for impact.com. After decades of leadership in the partnerships space, we’ve seen the value that diversification can bring to a program. Diverse partnership types create full-funnel performance, and influencer marketing is one of the hottest, fastest-growing partnership types in the industry.

Flash back to over two years ago when impact.com acquired Activate, one of the top influencer marketing platforms in the industry. Since then, our product and engineering teams have been hard at work reimagining and building a fully integrated creator experience, native to the core impact.com platform.

But we didn’t create this platform in a silo. We incorporated research and feedback from clients, creators and agency partners and compiled the most common pain points we heard from them — it’s hard to find the right creators, they wish they had more contracting and payment flexibility including hybrid payment models, and tracking and reporting is often a black box.

We took all of this data and created a platform that is the solution that our industry requires. Here are some of the key differentiators that set our platform apart:

• Discover the right influencers for authentic partnerships: Clients can recruit qualified creators through an opt-in, vetted marketplace. At the same time, creators can find and apply to brands immediately through the campaign marketplace.
• Flexible and hybrid payment models, including fixed-fee and performance-based: Clients can create payout terms and build a commission structure based on whatever metrics are important to them and their partners.
• Track and analyze full-funnel performance: Clients will gain granular performance tracking and reporting. They’ll be able to see how their campaigns are performing, and which posts, or creators, drive the greatest impact.
• More dynamic content management: Clients can store, review, and amplify creator content. Creators can share content deliverables directly with their partners within the impact.com / creator platform for feedback or review.

Now, with a single login and integrated interface, brands can drive optimal customer journeys from the awareness stage through to conversion. Brands can also diversify their partner mix and compensate them with a variety of models, including “PostPlus,” which is a combination of flat-fee plus commission, and various other combinations.

We know that marketers and clients need innovative technology to stay ahead of developments within the constantly evolving influencer marketing space, and we’re immensely proud to have created an industry-first, creator partnerships management platform that fills that need.

I encourage you to see it live by taking a demo or read more about the announcement here. We're excited for these new technology developments in the creator economy and helping you navigate all the endless possibilities for influencer marketing together.