The Impact of Variable Data Printing: Driving Personalized Marketing Success

Variable Data Printing (VDP) is a sector within printing and marketing that specializes in creating customized printed materials with personalized content. It uses digital printing technology to produce materials like direct mail, brochures, labels, and packaging, where the #text, #images, or #graphics can be tailored to each recipient. The scope of VDP includes personalized marketing, direct mail campaigns, variable packaging and labels, variable publishing, data integration, automation, and cross-media integration. VDP is a growing industry that offers businesses the ability to connect with customers on an individual level, driving higher engagement and response rates. The variable data printing market in labels is projected to grow from USD 10.79 Billion in 2016 to USD 22.27 Billion by upcoming years, at a CAGR of 15.61%.

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Browse 223 market data tables with 42 figures spread through 222 pages and in-depth TOC on?"Variable Data Printing Market in Labels by Label Type (Release Liner, Linerless), Composition (Facestock, Topcoat), Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet), End-use Sector, Region - Forecast"

Variable Data Printing Market Key Players

The key players in the variable data printing market in labels are HP Inc. (U.S.), Canon Inc. (Japan), 3M 公司 Company (U.S.), Xerox Corporation (U.S.), Moore Business Forms (acquired by R.R. Donnelley & Sons) (U.S.), Mondi Group Plc (South Africa), 艾利丹尼森 (U.S.), Quad Inc. (U.S.), Cenveo , Inc. (U.S.), and WS Packaging Group , Inc. (U.S.).

HP Inc. (U.S.)?is a key player in the technology products market in the U.S. The company operates its business through two segments: personal systems and printing. It has been adopting technological advancements as its key strategy to gain competitive advantage. The company continuously invests in technologies and facilities to provide improved products and services to its end customers. Through technological advancements, HP has been able to continually innovate and differentiate its products and services from those of its competitors. Owing to its wide portfolio of products and services, the company has positioned itself to offer integrated and comprehensive solutions.

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“Variable data printing on facestock is projected to increase at the highest rate during the forecast period.”

Facestock can withstand adverse conditions such as high temperature, moisture, and abrasion. The growth of this segment can be attributed to its ability to offer excellent clarity, gloss, durability, and dimensional stability. Being the basic composite of a label comprising features such as appropriate roughness, stiffness, and absorption degree complementing excellent printability, this segment is projected to grow at the highest CAGR and acquire the largest market share during the forecast period.

“Asia-Pacific is projected to grow at the highest rate in the global variable data printing market in labels market”

The #asiapacific region is projected to grow at a highest rate from 2016 to 2021 due to factors such as emerging economies #china and #india , increasing health & safety concerns, and increasing demand for consumer goods and lifestyle products from the urban population in this region. China, being a leading manufacturer and supplier of printing materials and equipment, exhibits high growth opportunities in the variable data printing market in labels.