Impact of Truecaller/Yellow Pages on Indian Telemarketing Industry

When you've picked the last red call which was marked SPAM by Truecaller/MIUI/Yellow Pages or any other kind of apps?

Your answer must be - No, I don't even remember.

These days are over now where we have to search our contact books or diaries for any calls from New and Unidentified No(s), There are couples of apps which is providing a lot of ease of access to their users for Calls/SMS Management.

Where the life of one's made simpler and more easy to Identify the Unknown/Unwanted calls but at the same time it's becoming one of the most challenging task for Telemarketers across every Industry.

These e-Directory applications are heavily affecting the Business and If we talk about the No(s) than here're the Data for Your Reference -

And here's how India get spammed by different categories, Let's have a look on the ratio and the Data provided by Truecaller-

Let's have another look on this wonderful stats where India rocked the list -

e-Directory Apps vs Telemarketing/BPOs

So it's really one of the challenging task for these companies to convert leads to successful customers over a phone call, Previously they had an opportunity to at least talk to the lead but due to optimization and SPAM Tag one is even not picking up the call and automatically these apps are filtering those calls even without notifying/disturbing one.

So Now Days these Companies started different tactics -

1. Leads are getting calls from Personal and Different Domestic Mobile No(s).
2. Data and Call rates are the most cheaper in India as compare to any country due to Reliance JIO Serviceability.
3. Due to mobilization and proper TRAI Regulations it's tough to track and filter the usage of any SIM Card for Personal/Business Use.
4. Even the area of approach has been changed due to it's diversification in terms of offerings and pitching.
5. Truecaller and these kind of apps has itself strong privacy policy in case one don't wish their data and information to be retrieved and being show by these apps, They can write to them and their no will be desisted, But this facility can only be used by domestic card holders.

Conclusion -

In terms of Spamming and Sales calls there's strong need of proper Law and Regulations Stabilization by Telecom Regulatory Authority of India.

DND (Do-Not-Disturb) is the facility which is useful to avoid unwanted calls but it seems failed for Individual Spammed who's calling from Domestic No(s). Telecom Companies have to ensure the excess usage and calls which is initiating from any no they can temporarily block those no to avoid spam and the same can be unblocked by reviewing and verifying the authenticity.

Disclaimer: These article is based on my experience and views, You might be agree or disagree but instead of asking for I will ask you please comment your feedback.

I am thankful to you for reading, We all love acknowledgments Please do let me know your thoughts on the points.