Impact of Technological Innovations on the North America Photo Printing Market

According to our latest study on “North America Photo Printing Market Size and Forecast (2021-2031), Global and Regional Share, Trend, and Growth Opportunity Analysis – by Product Type, Type, Distribution Channel, and Geography,” the market was valued at US$ 7.12 billion in 2023 and is expected to reach US$ 10.63 billion by 2031; it is estimated to record a CAGR of 5.1% from 2023 to 2031.

Rise in Penetration of Smartphones and Internet Drives North America Photo Printing Market Growth

Smartphones, over the years, have become an integral part of the lifestyle. With the rising adoption of smartphones, there is a rise in smartphone penetration across North America. Smartphones have a huge impact on the overall photo industry. According to the GSMA report, by the end of 2021, smartphones accounted for 83% of mobile connections in North America, with 30 million new smartphone connections expected by 2025. The media & entertainment exploring functionalities such as high-end cameras add value to the market ecosystem. Smartphones are gradually becoming a technological replacement for cameras and other electronics on a certain level. In addition, various players across North America are launching photo printers that can be linked to smartphones. For example, in June 2022, Fujifilm launched the Instax Mini Link 2 smartphone printer with feature customizable frames and image color modes.

Further, the rise in internet and smartphone penetration enhances the accessibility to online photo printing services. According to World Bank data, in 2022, 92% of the population in North America is using the internet. The GSMA report stated that the US and Canada are the global leaders in terms of 5G adoption, reflecting the ambitious 5G deployment plans of operators and a rapidly expanding device and content ecosystem. By 2025, 5G will account for nearly all mobile expenditure as operators ramp up installations of mid-band spectrum, increasing overall population coverage to 92% in Canada and 100% in the US. Thus, the rise in penetration of the internet and smartphones drives the North America photo printing market growth.

North America Photo Printing Market: Industry Overview

The North America Photo Printing Market is segmented on the basis of product type, type, distribution channel, and geography. Based on product type, the market is segmented into prints, photo gifts, wall art, photo books, cards, calendar, and others. By type, the market is bifurcated into digital printing and film and offset printing. Based on distribution channel, the market is bifurcated into online, retail, and instant kiosk. The scope of the North America Photo Printing Market report includes the assessment of the market performance in the US, Canada, and Mexico.

The report includes growth prospects owing to the current North America Photo Printing Market trends and their foreseeable impact during the forecast period. In terms of revenue, the US dominated the North America photo printing market share. The rise in the number of companies offering photo printing services is anticipated to boost the market growth in Canada, such as Blacks.ca and Staples Canada ULC, among others. These players provide on-demand photo printing through e-commerce. Moreover, the e-commerce sector continues to gain momentum in Canada; thus, the presence of above-mentioned players and the growing e-commerce sector across the country gives a positive signal for growth in photo printing. The e-commerce sector is expected to continue growing with enhanced buying experiences focused on personalization, convenience, and a consistent, timely buying experience across all channels.

Moreover, players across Canada are launching various photo printing apps. For example, in March 2021, Autopilot Print launched its photo printing app called Photo Prints+ in Canada. This product is focused on home delivery of framed prints, canvas prints, photo prints, photo posters, and photo magnets. Photo Prints+ is available in Canada for iPhone, Android, iPad, and M1 Macs. Thus, the presence of such players in Canada fosters the North America photo printing market share.

North America Photo Printing Market: Competitive Landscape and Key Developments

Fujifilm Corporation, Shutterfly, Bay Photo Lab, Nations Photo Lab, Walgreens Co, Kodak Alaris Inc., Cimpress, Adorama Camera Inc., ProDPI, and District Photo Inc are among the key players profiled in the North America photo printing market report. Several other major market players were studied and analyzed during this market research study to get a holistic view of the market and its ecosystem. The North America photo printing market forecast provides detailed market insights, which help the key players strategize their growth.

As per company press releases, a few developments are mentioned below:

• In 2022, Google Photos expanded its printing services to Canada and Europe. Customers in these regions can now order photo prints, canvas prints, and photo books directly from the Google Photos app.
• In 2022, Fujifilm launched new FUJIFILM Easy Print software and PHOTO by Fujifilm Kiosk to give retailers the ability to easily provide instant, affordable prints to customers in-store. The compact PHOTO by Fujifilm Kiosk, with a footprint of just under a half-metre squared (61.6x67cm), leverages this unique software to provide clients with immediate prints in stores. The unit may accommodate up to two DE100XD with sizes ranging from 5×7" to 8×10", minimizing retail space on the store floor.
• In 2022, Sam’s Club launched its expanded photo and customization services. The launched service gives its members access to professional photographers, enhanced photo printing services, and made-to-order apparel and home goods. The new online member experience, powered by Amaze Software, includes updated product editors, AI-enabled technology, and a trend-reactive personalized product library that shortens design and creation time allowing members to purchase what they’re looking for, faster.

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