IMPACT OF SOCIAL MEDIA

Our society has had a major impact on it since the emergence of social media, both positively and negatively (Abeele, M.V., 2018). Like connecting individuals from all around the world through social media (Alpizar, K., 2012). It has influenced the younger generation, known as generation Z, so much that they believe what they read on social media and act accordingly (Berger, J. 2014). Many of the younger generation's mental and physical health difficulties stem from comparison. They try to fit the social media filter (Haferkamp, N., 2012).

It is a weapon in my opinion (Cooke, N. 2017). It is all subjective, social media allows people all over the world to interact, communicate, and share ideas and thoughts (Costello, K.L. 2017). The biggest worries of students in higher education are safety, inefficiency, and antisocial conduct (Dai, B., 2020). On a scale of 1 to 10, security is the most challenging (JD Davidson, 2021). Soliciting money or personal information from another individual while on social media can inflict considerable financial or other material harm (Heisel, M. 2017). Strangers should not be trusted on social media (Ditchfield, H. 2018).

In addition, social media should not be used to share personal or financial information (Donath, J. 2004). In this platform's flaws, personal data can be breached Friends, family, and famous people are all common on social media (Guo, Y., 2020). However, sharing on social media might backfire if not done with caution (Junestr.com , A. 2019). Putting personal info online can attract criminals (Kim, J.W. 2014). Burglars may target a post like “On a family vacation.” The company's brand value was diminished as a result of an employee posting an unpleasant tweet on social media (Mansour, A. 2020). Recent research also related the authenticity of internet material to individuals who shared it. The user must use this instrument wisely to develop a professional and personal life (Middleton, L., 2019).

Globally connected via social and entertainment apps (W.R. 2019). The firm must monitor what is shared on social media (Abeele, M.V., 2018). Understanding the posts' impact on the industry and society is crucial (Costello, K.L. 2017). Media management is crucial since these swiftly spread and have a huge influence (JD Davidson, 2021). Social media posts by this demographic, as well as businesses targeting them, are crucial to comprehend (Ditchfield, H. 2018). Peers and their effects, diversity, and comprehension are required for the best product marketing on social media (Guo, Y., 2020). Its use is crucial because adolescence is the most receptive to data (Junestr.com , A. 2019).

References

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Berger, J. (2014). Word of mouth and interpersonal communication: a review and directions for future research. Journal of Consumer Psychology, Vol. 24 No. 4, pp. 586-60

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Cooke, N. (2017). Posttruth, truthiness, and alternative facts: information behavior and critical information consumption for a new age. The Library Quarterly, Vol. 87 No. 3, pp. 211-221, DOI: 10.1086/692298.

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