The Impact of Social Media in the modern world
In a globalized era, technology has become integral to our day to day life. The evolution from a mere "want" to a "need" for every kind of updated technology has led Social Media to reach unprecedented heights. Social Media has become a major factor in ensuring the success of any project.
Every individual has accessibility to a Social Media Applications that not only bridge them with one another, but has also opened a doorway to the world of Business. Social media for Multinational Corporations or simple down the road business startups has proven to be a key to further their businesses. The breakthrough or success of a business is now entirely at the mercy of the Social Media along with its billion users.
With numerous advantages to being accessible through Social Media, businesses have begun to thrive as it has become easier to reach prospective clients. Moreover, the two-way communication road has led to faster feedback resulting in an easy grasp on the requirements of the consumer and development of products efficient enough for the customer. Unlike before where an email might have been lost within a multitude of other emails, a customer is easily connected to an agent and may relay their troubles or needs. Furthermore, it has also allowed those sitting on an entirely different continent to access products that are unavailable within their country. Thus, allowing markets that might have been restricted only to a specific locality to spread internationally.
It has provided an easy turnover for grabbing the attention of the audience. A comparison between a mundane advertisement within a magazine, newspaper or a flyover seems to pale in comparison to an advertisement that tends to pop up on any Social Media websites. Short and quick messages tend to relay the message much more efficiently rather than turning out boring and leading to loss. People now wish for something informative yet short enough to retain their attention. Thus, this factor plays well for the coming business projects. While retaining the attention of the consumer, they are able to compete within the business race and ensure the safety of their sales.
Such importance surrounding Social Media has also culminated into being an ample subject of Business Major Degrees. It is allowing the newer workforce to grasp the need that Social Media holds upon the global market, as well as the local market. Singapore or even the US are placing importance on the use of Social Media sales impact upon a business, as well as the marketing aspect.
Social Media that was once considered to be a vice for the society has become a forum that allows a far greater contribution within the global economy and allows the coming generations to find their own way into the world. Among the insurmountable negative aspects of the forum, there is a positivity that has begun to impact the entrepreneurial side of the community.