THE IMPACT OF SOCIAL MEDIA ON BUSINESSES

The advent of social media has changed the dynamics of doing business all over the world. The wide array of platforms such as Facebook, Twitter and Instagram that are available to promote an organization’s product or services offer myriad opportunities and require minimum skills to navigate.

Both large and small businesses have adopted the use of these platforms to promote their brands, products or services directly to their target audiences, by-passing series of traditional communication steps to get their desired messages out.

Businesses are beginning to hire individuals or organizations that are expert in social media management, to ensure that the organization is constantly engaging her customers or clients to stay top of mind. These experts are tasked with the responsibility to ensure that relevant content and information about the organization are regularly disseminated.

Impact of Social Media on Businesses

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Social media creates the opportunity for any business old or new, to establish or recreate herself by putting together a befitting profile that will sell the brand online through various social media platforms and ensuring that relevant content is posted periodically on each social media platform to grow followership, create revenue and build a positive reputation in the long run.

Brand Recognition: It is important for businesses to establish a strong social media footprint with her profile including the business name, logo and information about the industry or sector where she plays. Others are her values, culture, mission and vision of the business and contact information.

Content Sharing: Information is power and sharing information is crucial for the customer, client or prospect of a business not only to understand the purpose for which a business exists, but also how her products or services can meet the customer’s needs.

Each social media platform requires content that is tailored to fit the platform. Therefore, sharing quality content that projects the essence of a business is more likely to guarantee the success of using social media platforms and boost the credibility of the business.

Brand Equity: The more frequent the business shares quality content about her activities on social media, the more customers, clients and prospects begin to form a perception about the brand.

Social media makes it relatively easy to identify a business’ services or products. It also helps to establish and maintain the reputation of the business.

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Source: https://smallbusiness.chron.com/role-social-media-organizations-30678.html