Impact of Social Hero’s To Drive More Traffic

We all know what social hero’s are in the field of marketing. These heroes’ are none other than our social media networking channels; Facebook, Instagram, Twitter and other platforms. Now a day if we look the relationship between consumers and brands has changed a lot and that’s because they are creating strategies after targeting their audiences and their demands. They have complete know how of their likes and dislikes and this will give leads to the brand, to how to promote their brands on social media. The trends have been increased so much that not only MNC but also small startups are now using this social media marketing to be visible. Social media platforms like Facebook, Instagram, LinkedIn, twitter and many more are giving oppunitities for businesses to grasp attention and build brand image. Each platform is helping in creating different tactics to build profiles like fan pages ad contests. Social media marketing is bring potential customers to actual customers.

Social media is a listening tool. LISTEN. RESPOND. REPEAT.

Four major platforms:

Facebook - one of the most popular social networking sites through which people create profiles and uploading photo, videos and staying in touch with their friends through its own messenger. Not only this people use Facebook to create business pages as it’s the fast platform which make brand visible.

Instagram - It allow its user to share and like photos and short video clips. It is the fast-growing platform. It helps in branding products and targeting its audiences and their preferences.

LinkedIn – It’s a professional networking platform which allows people to make connections and grow your network globally. It’s a business community.

Twitter – Allows people to write short messages through short posts Tweets. It is usually very specific and is mostly used to keep your followers up-to-date about your Brand or Business.

Social media is all about building strategies. There are certain steps to be followed in order to create a good strategy.

Step 1: Set social media marketing goals.

Set S.M.A.R.T goals that are align to business objectives

·      Specific

·      Measurable

·      Attainable

·      Relevant

·      Time bound

Step 2: Learn everything about your audience.

You need to know about your ideal customers and their likes and dislikes of what they want to see on social media. Create such things all makes them like, comment and share. Take insight of your followers which will help you make better strategy and helps in targeting your social ads. All you have to do is to get information through social media analytics, that will provide information about your followers, where they are from, which language they speak and their interests.

Step 3: Research the competition.

 Keep an eye on the competition through social listening and also conduct a competitive analysis which helps to spot opportunities.

Step 4: Conduct social media audit.

You need to keep a check on the accomplishments that you have done. During the audit you need to look for impostor accounts as many businesses would be using your business name or the names of the products.

Step 5: Improve exiting profiles and set up accounts.

Define your strategy in each network that you have chosen. Set up your accounts on every channels

• Create a Facebook business page.
• Create an Instagram business account.
• Create a Pinterest business account.
• Create a YouTube channel.

·      Create a Twitter business account.

·      Create a Snapchat account.

·      Create a LinkedIn Company Page

Step 6: Find inspiration

Uniqueness is important for every brand. You can still be unique from other businesses that are good on social through social networking success stories, award winning campaigns and by asking your followers about their favorite brands.

Step 7: Create content calendar.

Schedule you’re posting that will reflect the mission strategy of your social profile which will help you to support your business goals.

Step 8: Evaluate, adjust and test your strategy.

This will help you to indentify your loop holes, fix them and do it all again.

Using social media to promote your brand has several advantages some of them are:

·      The growth of social signals: SEO (search engine optimization) can be boosted to a large extent by social signals. The more people talk about your brand on social media you can get more likes, followers on your brand pages and by this you will get more chance to come up in search ranking.

·      Promoting company branding and consciousness: social media users always keep the memory of your brand alive on people walls which creates awareness and eventually bring more followers and customers

·      Do not underestimate word of mouth advertising: people believe more on reviews of others regarding the products. Reviews on your webpage will bring more customers. A key factor is that if your keep your customers satisfied and happy eventually they will likely start promoting your brand to their friends.

These are the main and basic steps to achieve more traffic on your social media ground, follow these simple steps and rules and understand the worth of social media and utilize it in the best possible way to achieve more success in future.