The Impact of Sales Psychology: In Email Marketing

As you're journeying with your audience and getting them excited about your offers understand that most of your buyer's are the "Quiet Lurker Buyer's."

The people will NOT comment on your posts, probably won't reply via email and you won't even know they exist until they show up only your new client roster and tell you they've been following you for months silently waiting for the perfect chance to buy (I love these buyers!)

Most businesses see this buyer as a bad thing.

We want to see instant success and gratification.

But, the truth is buying cycles are longer than the previous few years and we're going back to traditional business methods where following-up, communicating consistently, and building out massive value is a non-negotiable.

Psychological principles will help you better understand and cater to Quiet Lurker Buyers too.

— > The Principle of Consistency, for instance, suggests that people like to be consistent with their past actions. Therefore, providing a free trial or sample might encourage the Quiet Lurker to make a purchase, as it aligns with their meticulous evaluation process.

— > The Scarcity Principle, which states that people perceive scarce items as more valuable, can also be effective. However, it needs to be used carefully implemented with Quiet Lurker Buyers, who might be skeptical about sales tactics (when in doubt, go the organic route and ensure your urgency is REAL)

Lastly, the → Authority Principle can work well with this type of buyer. Quiet Lurker Buyers appreciate expert opinions and detailed information.

Establishing yourself as an authority in your field and providing in-depth, accurate information can significantly influence their purchase decision.

In conclusion, understanding the Quiet Lurker Buyer’s methodical decision-making process and leveraging sales psychology principles WILL significantly improve your high-ticket sales strategy.

If you promise to fulfill their need for detailed information, patience, and authority, you can effectively engage these buyers and increase your chances of making a sale and driving retention marketing over and over again for years to come.

// Ready to engage this type of buyer and leave the old tactics behind? Read this other blog on how you can infuse both SMS and Email Marketing together to delight this buyer from start to finish.

Visit the Agency Website and See these Strategies in Action -- > https://tiffanygarsidecopywriter.lpages.co/tiffygwrites-b2b-copywriter-for-finance-firms/