IMPACT OF PERSONAL BRANDING ON CORPORATE BRANDING
Wahid Raza ??
Strategy ,Operation, P& L, Network Development I Channel Sales ,Service ,Spares I Key Accounts I Alliances I Electric Vehicle l2W I PV I CV I 3Wl Pre Owned Vehicles
I was going through the course on Personal Branding which unfolded very exciting findings and studies of developed markets .Hence thought to share with linked in friends .
Today Smart business owners are encouraging their employees to invest in building own online presence .The reasons are -
- Employees are best positioned to discuss and share products and customer are more likely to trust their recommendation than company.
- Brand Messages are re-shared 24 times more frequently when distributed by employees versus brand itself.
- Leads developed through employees social media marketing convert 7 times more frequently than other leads .
Hence personal branding can be used in tandem with business brand to fetch greater results in terms of business and brand establishment .Here comes employee's satisfaction and proud in association with the brand .We can easily observe brand message are further forwarded or shared by satisfied employees who are convinced and excited about the product and the association with the company .Think on rewarding employees for such promotion of brand through personal branding .... Food for thought .