The impact of online booking tools as great as the internet on business travel

Business Travel Show is 30 this year. To celebrate visitor registration officially opening for the event on 19-20 June at ExCeL, London, the organisers have revealed new data showing buyers believe the impact of online booking tools has been as great as the internet on business travel in the last three decades.

127 travel and procurement managers took part in the poll in April 2024. 45% from the UK, 41% mainland Europe and 13% rest of the world. They could choose up to three innovations each, with more than half (51%) voting the internet and OBTs in joint first place, followed by E-tickets and mobile apps (41%), GDS (37%) and the smartphone (25%).

BTN Group Executive Vice President Louis Magliaro: “No one can question the impact the internet has had on business travel but let’s spare some praise for OBTs, too. They internet on business travel but let’s spare some praise for OBTs, too. They have revolutionised the way we plan, book and manage corporate travel. And, boy, how they’ve changed since 1994. These days, customer interfaces and experiences are akin to leisure and entertainment apps: intuitive, quick and enjoyable to use. And they are helping businesses – and travellers – to make more sustainable and healthier travel decisions, too.”

Read the full article at https://palife.co.uk/news/business-travel/the-impact-of-online-booking-tools/