Impact Marketing

Kotler-i Business Schools (KBS) are established worldwide in honor and legacy of global marketing guru, Prof. Philip Kotler who is also recognized around the world as the father of modern marketing. KCBS, a collaboration between Kotler Impact Inc, Weevo Srl Società Benefit - an Italian company which is primarily engaged in digital marketing - aims to train the Italian companies towards sustainable and transformational marketing.

The first Executive Masters entitled ?as “ Future Impact Marketing” begins on 5 October and has Prof. Philip Kotler, Gabriele Carboni - co-founder of Weevo and Director of KCBS - and Sadia Kibria?as trainers. Participants learn through an innovative hybrid format that combines the versatility of digital with the possibilities of relationship and comparison typical of face-to-face courses.

KCBS is also the very first business school in the world to be established in the Metaverse, to innovate the concept of training by disconnecting it from the place where it takes place and above all to follow a path towards the future. Kotler Impact has chosen Olimaint as a partner for the creation of a virtual space dedicated not only to the new business school, but to a larger center of excellence. It is called "The Impact Center of Excellence by Weevo, Kotler Impact and Olimaint" or briefly "Never Stop - The Impact Center" and will host, in addition to the KCBS headquarters, the "Philip Kotler Center of Excellence in Marketing", the "Peter Drucker Center of Excellence in Management ", the" Adriano Olivetti Center of Excellence in Leadership "and the" Giovanni Nicolini Center of Excellence in Virtual Reality ".

"Marketing must change to align with the Sustainable Development Goals." said Philip Kotler, “We have a Vision 2031 where for the next ten years: to educate millennials, ?entrepreneurs, and ?professionals for creating a better world through marketing,” while making a learning pool of one billion professionals ?

"Organizations that go beyond mere product sales connect with their customers' ideals and generate deeper relationships." said Gabriele Carboni, Director of KCBS, "From this perspective, the company is no longer only a 'profit making' but with focus on tripe bottom line; people, planet and profit will become an instrument of economic, cultural, and social change, bringing the common good and the person back to the society. Whoever does not embrace this change is destined to pay the consequences. "

KCBS is born with the new marketing vision of the next many hundred years. Philip Kotler and Gabriele Carboni think of new marketing as a strategic process that achieves positive impact and value generation involving the plurality of stakeholders.