The Impact of LinkedIn's Recent Updates for B2B Creators

LinkedIn has been continuously evolving its platform over the later part of 2022 and into 2023 in order to encourage more B2B creators to engage with their audience. With the introduction of features such as Creator Mode, Creator and Audience Analytics along with the new Newsletters options and LinkedIn Live Streams, the platform is taking giant strides forward in order to remain relevant and competitive, and ultimately become more appealing to B2B salespeople. As such, we have decided to explore if there are any real benefits in these new additions and if they can be linked to increasing B2B sales and awareness.

LinkedIn Creator Mode: A Game-Changer for B2B Salespeople

LinkedIn's Creator Mode is designed to transform your profile, making it easier to grow your reach and influence on the platform. By enabling Creator Mode, the "connect" button on your profile changes to a "follow" button, allowing you to gain both connections and followers. Moreover, your profile becomes eligible to be featured as a suggested creator by LinkedIn, boosting your visibility and expanding your audience.

One of the key differences between a traditional profile and a Creator Mode profile for B2B salespeople is the Featured section, which replaces the About section at the top of your profile. This section allows you to curate and spotlight your best B2B content, work samples, and achievements, differentiating it from the Activity section, which simply displays your recent LinkedIn activity. This feature is a win for B2B content creators who can attract more followers via creating intriguing content and expand their personal and professional brands.

B2B Creator Analytics: Deep Dive into Your Content Performance

As they say, without data you are just a fool with an opinion, and Creator Mode users can now access advanced analytics for their LinkedIn page, which provides deeper insights into content performance. Combined post analytics enable you to track the performance of your posts over time, including the number of impressions and engagements. You can also view up to three of your top-performing posts, helping you refine your B2B content strategy based on what resonates with your audience. By analyzing this data you can find out which posts resonate deeply with your followers and tweak your content plan to suit.

Audience Analytics: Know Your Followers Better

Audience analytics give you detailed insights into your followers on LinkedIn. The Follower Insights section displays your total followers, along with a graph showing the number of followers you've gained each day within a specified time period. Furthermore, the Top Demographics section provides a breakdown of your followers' job titles, locations, and industries. With LinkedIn's Creator Mode and analytics options, B2B salespeople can focus on creating content that resonates with their target audience, ultimately leading to increased brand awareness, credibility, and trust. By showcasing their expertise and thought leadership through regular content, salespeople can nurture their audience and generate leads more effectively.

LinkedIn Newsletters: Engage Your Audience on a Deeper Level

This is one of our favorite new additions, as Creator Mode users can also publish their own LinkedIn newsletters, which are sent to their followers and reduces the reliance on 3rd party plugins and software (especially if you have a larger linkedin following than your database). Newsletters are an excellent way to demonstrate your expertise and thought leadership, keeping your audience engaged and informed about your industry. By consistently publishing high-quality newsletters, you can stay top of mind and increase the likelihood of your followers reaching out for your products or services.

LinkedIn Live Streams: Connect with Your Audience in Real-Time

Who would've thought that Linkedin would tackle to live streaming phenomenon? Well they weren't going to just roll over to TikTok and Reels, and the new LinkedIn Live allows B2B creators to broadcast real-time content to their profile, providing an opportunity to deepen connections with their audience and foster meaningful conversations. Live streams can be utilized to share industry insights, host Q&As, or showcase product demonstrations, all of which can contribute to building trust and credibility among your audience. Time will tell if this will gain any real traction on the more professional of the social platforms, however even the more senior of LinkedIn users would admit, video is here to stay and becoming far more accepted for communication in our society, globally.

Combining LinkedIn Creator Mode with Automated Outreach for B2B Sales Success.

By embracing LinkedIn's Creator Mode, newsletter functions and video streaming, B2B salespeople can now create an ever more powerful combination of lead generation and brand awareness. The key is still to produce valuable content that resonates with their target audience, and live streaming daily or writing weekly newsletters will not guarantee you success without thought and consideration put into your content. However, by understanding and leveraging these features, as well as combining them with HRS B2B salespeople can use LinkedIn as a platform to enhance, grow and drive more awareness and leads than ever before. We give these new tools a giant tick.