The Impact of the Hyperscalers on the Channel Ecosystem

A 4th of July Holiday Cross Pod Takeover!

Wondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I'm sharing an episode of my fellow podcast host's, Rob Spee's Channel Journey's podcast where I'm along with Paul Bird of the?Ultimate Channel Sales podcast, for a channel panel chat. We talk about the impact of hyperscalers on the partner ecosystem, why they are so important, and some things you need to know to be successful.

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What You’ll Learn

• Cloud and Everything-As-a-Service technologies and consumer online shopping have changed IT buying behavior. Customers aren’t looking to buy technology; they’re buying a solution to a problem.?
• IT infrastructure that used to take a week to set up can now be purchased at the click of the buy button on a cloud hyperscaler marketplace.
• ?Partnering with Microsoft, AWS, and Google on their marketplace not only gives you access to their sales organizations but also their customers’ budgets. These three hyperscalers hold an aggregated $200 billion in customer cloud commitments they can burn down that commitment on partner solutions.
• Partnering with a cloud hyperscaler effectively involves co-marketing, co-selling, and co-innovating.?
• We’re in the infancy of generative AI, like we were twenty years ago with smartphones. Technology like Chat GPT being developed by the hyperscalers will change IT solutions and the partner landscape in ways we can’t even imagine.?
• With the rising success of hyperscaler marketplaces, distributors are evolving to find their place in the ecosystem. They’re learning more and more to service delivery and being the ecosystem orchestrators.

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