Impact Of Google's Helpful Content Update On SEO
iMark Infotech Pvt. Ltd
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Hey! Hopefully, you’ve had your coffee this morning.
Buckle up for Google’s new?helpful content update.?It is expected to be the most momentous update in a decade.?Let’s find out what is in it for you!
What is Google’s Helpful Content Update?
Google has come up with a new algorithm that helps high-quality content to rank higher. It aims at bringing down the content that is designed to rank well but lacks helpful information.
This update will initially launch for?English-language searches?globally. Additionally, it aims to target only Google search right now. However, Google may look to cover additional products (e.g., Google Discover) in the coming months.
Who Will Be Impacted More?
?This update will affect the content which is primarily aimed at search engines than humans. These might include;
These are just examples. According to Google, any website that ranks higher even with unhelpful content will be awfully impacted.
Does it Show SEO Practices in Bad Light?
?Google emphasizes that this update does not demean SEO-best practices. Rather, it directs the content creators to use SEO for people-first content.??
People-first content refers to in-depth information that has a purpose and solves the searcher’s doubts. This kind of content is bound to prevail even in the absence of search engines.?
Can The Effected Sites Recover?
?The sites affected by this update will lose their traffic gradually. Furthermore, this update impacts the entire website.
But they can still work to get the traffic back by following the quality rater guidelines?(see image 1).
Image 1: Quality Rater Guidelines
Additionally, you could also save your site by exercising the following strategies;
Wrapping Up!
What do you think about your site’s content? Is it helpful enough in the eyes of Google?
iMark Infotech will help you curate?helpful content?that prevails and ranks higher on search engines for the worth of its usefulness.