The Impact of #GenerativeAI: What’s Happening in #HumanResources? Its Formal Introduction and Adoption-Are you just a number or a person?

As with many platforms, from #finance, to #manufacturing, #healthcare, and #employment practices, the use of #GenAI has seen a dramatic increase over the past few years.

A 2024 joint study from SHRM and The Burning Glass Institute,?Generative Artificial Intelligence and the Workforce, found that 26 percent of HR professionals now work in departments that use AI, up from 15 percent in 2022. Another 28 percent (up from 9 percent) are planning to apply AI in the foreseeable future.

Chatbots have long been integral to the employee experience at Publicis Sapient, a digital business transformation company based in Boston. These virtual assistants efficiently answer employee queries related to payroll issues, information technology, company policies and more, around the clock.

But when the organization decided to supercharge its chatbots with GenAI, the technology’s ability to answer HR-related questions went to the next level, says Kameshwari Rao, global chief people officer of Publicis Sapient. GenAI enables traditional chatbots to handle more complex or nuanced employee queries, and these enhanced bots can learn from the vast datasets that they analyze, and then iteratively improve their responses.

HR leaders can drive AI innovation and adoption within their organizations by managing technical integration, culture, and motivation, while providing appropriate training and developing programs that cater to the varying responses of different working groups to AI integration. The rapid evolution of AI necessitates a proactive and nuanced approach to harness its potential while addressing its challenges in the workplace.

The role of the HR business partner is already starting to be impacted by the integration of AI into the corporate environment. AI can significantly enhance the efficiency and effectiveness of an HR Business Partner to be more strategic and business-driven, thereby impacting every function throughout an organization. For instance, AI-powered analytics can provide deeper insights into employee performance, engagement, and retention, enabling HR business partners to make data-driven decisions much quicker.

However, the integration of AI also poses challenges. We need to ensure the ethical use of AI, maintaining employee privacy and data security. Additionally, we must manage the cultural shift within our organizations, addressing concerns and resistance from employees about AI tools. Training and development of both our teams and the broader employee base become crucial to ensure a smooth transition to AI-enhanced processes.

A recent TikTok video revealed how candidates are leveraging GenAI in real time to answer interview questions, raising ethical questions around candidates cheating in remote interviews. Our teams are going to have to assist teams with regards to interview practices in the face of GenAI. We are going to have to assist our businesses with regards to interview practices in the face of GenAI, and develop strategies for identifying and mitigating unethical use of AI during recruitment processes to ensure fairness and integrity in hiring.

GenAI transforms HR into a more strategic function with the following impacts.

Dramatically Increased Self-Service.?Employees have had mixed reactions to HR self-service in the past. But GenAI offers more conversational workflows and tailored information—just the sort of delivery that could boost adoption as more employees prefer GenAI’s ease of use in addressing their needs.

Productivity and Experience Enhancements.?Leaders often use deep consumer insights to offer personalized, tech-enabled customer experiences. These same trends are now emerging for employees. With stronger automation and data insights, current GenAI use cases show three times faster content creation and visualization, automation of greater than 50% of tasks in an onboarding journey, and recruiting engagement rates that are twice as high as when personalized messages were written with GenAI.

In the moments that matter most, of course, employees want to connect with people. GenAI frees HR professionals to engage with the employees they serve and be present in the interactions that deliver higher satisfaction.

Truly Personalized, “Always on” Delivery of HR Services.?GenAI-based HR “copilots” will guide employee and manager careers in real time. The technology helps HR know employees better: the rhythm of their work, the learning and development they require, when they may need a vacation, and if they would benefit from reminders of annual goals or other strategic programs. Managers can also customize onboarding plans, inspire high performers, and receive alerts to reconnect with a disengaged teammate.

A Comprehensive, Data-Driven Talent Ecosystem.?Many companies have invested to better understand employee skills and drive talent upskilling and career planning. The question now is how to use this skills data to drive meaningful talent decisions across the business, not just in specific areas.

#GenAI’s ability to join less structured data sources will enable more interconnected use cases, including talent assessment, developing career pathways, talent sourcing, and learning and development, as seen in the slide below. All this leads to a skills-based talent ecosystem linked to the company’s workforce strategy.

ADP Workday Paychex Paycor Gusto Deel Remote 埃森哲 安永 德勤 Aon 波士顿谘询公司 麦肯锡 BDO Unity Willis Towers Watson 贝恩公司 Oliver Wyman 美世 UKG Insperity TriNet Bambee 科尔尼 凯捷咨询 Booz Allen Hamilton Alvarez & Marsal Arthur D. Little EY-Parthenon Parthenon-EY FTI Consulting 艾意凯咨询公司 毕马威 KPMG SAIC 普华永道 Teneo Protiviti IBM iX Publicis Sapient 达信 Raytheon Technologies WTW ZS Associates/ZAS Construction Services (Pvt) Ltd 高知特 Cognizant Cognizant Technology Solutions CohnReznick LLP Charles River Associates Bates White Economic Consulting CSG Government Solutions Crowe Grant Thornton (US) Kenway Consulting Kroll Putnam Stax Syneos Health The Bridgespan Group Keystone AI Keystone Human Services Kaiser Associates Cornerstone Research Cornerstone Research Group Huron ClearView Healthcare Partners The Brattle Group Chartis Keystone Strategy NERA Insigniam

References:

https://www.shrm.org/topics-tools/news/hr-quarterly/revolutionizing-hr-with-generative-ai#:~:text=Human%20resources%20has%20been%20affected%20dramatically%2C%20rapidly%20moving,learning%20and%20development%2C%20performance%20management%20and%20survey%20design.

https://www.forbes.com/sites/qhamirani/2024/02/29/hr-will-need-to-reinvent-itself-to-lead-the-generative-ai-revolution/

https://www.bcg.com/publications/2023/transforming-human-resources-using-generative-ai