Impact of Gen AI on Marketing

When we sit down to watch NetFlix, we don't realize that we are going through a Gen AI exercise.

??? ?

Netflix knew it was not humanly possible to produce enough engaging content to satisfy its diverse subscriber base.

??? ?

From 2023 onwards they have leveraged generative AI in a big way to streamline content creation.

??? ?

AI is used to analyze viewer data and identify trends, then generate story ideas, scripts, and even trailers that resonate with specific demographics.

??? ?

This has allowed Netflix to personalize content recommendations and produce targeted shows, leading to a significant increase in viewer engagement and subscription renewals.

??? ?

I hope I have not taken away the fun part of your binge watching habit ??

??? ?

Michael J. Stattelman says that personalization is the most powerful use of Gen AI in marketing.

??? ?

Gen AI enables marketers to create highly personalized messages, offers, and content that resonate with individual customers based on their preferences, behavior, and interests.

??? ?

This leads to increased engagement, conversion rates, and customer loyalty.

??? ?

Vanshika Mehta say that Gen Ai helps marketers to unearth deep insights that lie within your data about consumer preferences and behaviors.

??? ?

When you do that you can then talk to your consumers better by using messaging and value props that match their buying stage, mindset and emotional state.

??? ?

(I hope you have enjoyed this collaborative article and tomorrow's article is about the future of ecommerce. If you would like to be part of that article, comment below.)