AI: The Mastermind Of Marketing

Dominance of Artificial Intelligence (AI) is felt almost in every industry nowadays. Through the implementation of AI technologies in the business provides an advantage and more prominent chances to keep leading in the competition in many ways. This has further established that automation and AI tools have replaced the long required labor and Physical Marketing Interaction with customers.

Firstly, lets get through the current scenario of how AI has an Impact in Marketing.

AI in Marketing

Artificial Intelligence marketing is the way of utilizing man-made intelligence strategies and instruments for data collection, data analysis and inspection of audience trends.

AI marketing is important, the benefits of which are social media automation, reduced errors, Cost savings, Increased personalized activities and faster growth.

Usage and Impact of AI in Marketing

?Creating Engaging Video using AI- enabled techniques

Videos has become most preferred source of information. It is more engaging and entertaining. For most brands nowadays reaching to the target customers is through video content.?With the increased demand of video content, it has become easier, cheaper and greater viewers engagement is met. The tools used of AI brings a new air to the people and even does not require specified skills and has reduced duration to connect with the audience.

Over-the-top (OTT) platforms/Video will be replacing television content, which is backed by platforms such as YouTube, Instagram, Facebook etc.

Customized and Personalized content

AI-enabled tools have supervised learning algorithms that offer personalized suggestions with affluent metadata and voice input. The audience want the content they view to be customized and personalized accordingly. This has further increased the demand for the quality real time content.

Example-Netflix uses AI tools to create content according to the demographics to increase reach and subscribers.

Artificial intelligence and machine learning are changing the media industry. From content creation to broadcasting promoting plans, artificial intelligence drove stages offer the capacity to make compelling, far reaching, and video satisfied with speed and at scale. It has created financial benefits by generating revenue opportunities from existing data.

?Automated Email Content Creation

This AI automation helps to save time scheduling and sending emails to reach to the target audience. It even is an effective way. The newsletter’s content can be personalized according to the audience. It adds more value to the content that is more expected to engage your audience. It has minimized the use of human physical interaction.

Image Identification Automation

This automated system of image recognition is widely used by various big brands. It recognizes your friends faces in the photos and automatically tag them. Many stores use this method to identify in-store visits through facial recognition software and further link to their profile to provide a better shopping experience online.

This technology is also added up with the push notifications to send information and updated about the discounts, offers and other personalized messages to the audience. It helps in increasing the interaction between the business and customers. Further resulting in effectiveness.

Internet bot/Chatbot

The AI based technology of chatbots is frequently used by businesses. It provides a better customer service. The most frequently asked by the customers like the price, delivery date, size etc. is used at its best to create a personalized content that can be more effective than humans. It eventually helps in saving time and costs that a business incurs on the human interactive system.

Enhanced Pay-per-Click Advertising

Pay-per-Click advertising is supported by the AI technologies. As per the findings some top most AI applications in PPC are Dynamic search ads, Price optimization, Account management, Micro-moment targeting and smart bidding.

With the help of AI, it can be monitor advertising platforms that can’t achieved by your business teams and perhaps your competitors.

Customer Perception ?

Artificial intelligence is widely used for data collection. AI enables the external market knowledge by analyzing the large amount of online content on social media portals and other platforms.

Marketers by using the personalized data collected from AI algorithms can formulate the strategies accordingly. It will help in meeting the goals more effectively and efficiently. It gives a clear picture which customers are to be targeted or to be excluded from the campaign. Customers are more focused on relevant information which is according to their taste, it is met by AI to identify the preferences. An increase in audience and improvised reach is achieved through such technologies.

Sales/Selling Forecasting

Through this system, you can predict what customers will buy next. Real-time forecasting is an excellent example of how artificial intelligence can be used to improve sales forecasting. Real-time data provides timely information, allowing companies to predict customer needs and behavior as demand for products and services fluctuates. This ensures that products are available when customers need them, boosting both customer satisfaction and company performance.

Speech Recognition

Currently we have speech recognition capabilities with AI. Like Alexa, Siri, Google assistant. These AI technologies can identify the spoken words and convert it in text to execute the command. Marketers can use this technology as there has been the great increase in voice assisted shopping. If we see the data >55% of household will have a smart speaker by 2022. Marketing campaigns will have a spike in terms of speech recognition supported sales.

Some Companies using AI Technologies are:

·?Starbucks- Uses Analytics to analyze customer data.?The reward program and mobile app helps in attaining customer loyalty.

·?Alibaba- A physical Fashion AI store has been launched to simplify fashion retail experience.?Smart mirrors and Intelligent apparel tags are key features. According to National??Retail Federation Survey, 80% of shoppers say retail technologies have enhanced their?online shopping experience.

·?Nike- It provided customers the option to customize products according to their choices.

·?Amazon- The recommendation system for customers is AI powered. Research shows 53% of shoppers say they do research before buying a product to ensure they are making the best purchase.

Reduced Dependence on Physical Marketing interaction

Physical interaction in marketing was a major part of marketing campaigns earlier, but as the emergence of Artificial intelligence it has come on the downfall. The direct interaction with the customers helps in establishing a relation with the customer which provides a better customer loyalty. To convince the audience the personal touched played a unique role. Moreover, The decreased human interaction and rising robotic communications even has a negative impact. However, looking further into the future, a new wave of automation and more advent technological-learning techniques will emerge. In which, these intelligent machines will be increasingly capable of performing high-skilled and possibly non-routine manual tasks.

People feel dissatisfied with the lack of human interaction. It has even lead to the loss of certain jobs. The data privacy and trust factor is hampered.

The carbon emission from the AI technologies and tools is a matter of concern. No ethics and being emotionless do add hindrance in AI's performance.

Conclusion

Using Artificial intelligence in marketing is a growing branch, though the Personal and direct interaction with customers has been reduced. However, a new wave of automation and technologies will establish. In which the machines will be able to perform high-skilled and possibly non-routine manual tasks. The fact can not been denied that AI has helped marketing to achieve new heights as well. The tools and technologies are currently providing solutions to enhance marketing tasks. Through image recognition, Speech recognition, Data collection, Digital marketing, Videos and content creation.

The future of AI seems to be sparkling throughout touching heights of functioning and growth.