The impact of E-Commerce as a software service

Mobile e-Commerce as a software service

E-Commerce has taken over the world, with more and more businesses choosing to go digital to sell their products/ services online. According to statistics, 75% of retail? businesses globally have implemented the development of an e-commerce strategy as part of their plan to promote their brand through communicating promotions and enabling their customers to make purchase/ service requests through an entrusted platform. As a company that offers an E-Commerce mobile application as a software service, we have gotten client testimonies that are centered around the immense benefits that an E-Commerce mobile application offers to a business.

Software as a service (SaaS) is an application delivery model where a software vendor develops a software application and hosts and operates the application for use by its customers. One of the biggest distinctions about this business model is that customers do not pay for owning the software itself but rather for using it.?

In light of our experience in building solutions for various customers, the SaaS model is an approach we have adopted in our E-Commerce mobile app offering to suit the ever changing needs of our customers.

The Benefits of e-Commerce mobile application:?

There are many benefits in a business choosing to use an E-Commerce mobile application as a service. E-Commerce mobile applications have effective marketing tools? such as push notifications feature, as businesses are about to send direct messages to promote their products which directs traffic towards a product that is on promotion. A promotion attracts more customers towards the business, which enables the business to sell more products. The more products the business sells , the higher the growth of the business.

One of the many impacts that E-Commerce has, is that it enables businesses and consumers to cut down on wasted time. As businesses administrate customer orders and payments through the backend of an E-Commerce store, scheduling delivers to customers, who no longer have to put in time and effort to pick up their orders, as they? can be delivered directly to their door. Customers enjoy convenience. A business that decides to use a responsive and flawless E-Commerce as a platform to sell products/services to their customers, creates convenience as customers will enjoy the ability to make purchases/service requests at any given time, this in turn will grow profit for the business as their online store will always be open. At Topcode, our vision is to digitise South African business, therefore, choosing to offer E-Commerce as a service brings the vision to life.

The Benefits of an E-Commerce mobile application as a service vs upright ownership

Offering E-Commerce mobile applications as a platform for businesses means that Topcode enables businesses to save on costs, as businesses do not have to pay hosting and maintenance fees, which makes a good return on investment. Businesses afford the? flexibility of keeping up with their customers, as they can? get enough insight on customer likes, dislikes and trends to ensure that they tailor their services to their customers' demand. They do not necessarily have to involve themselves with other problems such as upgrading? their security patch as well as constant update of the software. Businesses can simply subscribe to the E-Commerce mobile app and focus their attention directly on their customers, while the burden associated with costs is the responsibility of Topcode. Based on observation, E-Commerce as a service enriches the lives of businesses as they are able to scale up, giving attention to their existing customers, reaching new customers and raising profit constantly.?

Conclusion?

With the consistent rapid growth of Technology, businesses need to stay competitive and one way of doing this is through E-Commerce mobile applications. Where businesses can leverage on selling directly to customers, who in turn are granted flexibility through the? convenience of shopping at the comfort of their own homes. Based on the above information, It can be concluded that E-Commerce mobile application? is a solid solution that offers businesses many opportunities, from marketing to sales generation. It also tightens businesses relationship with their customers, this then leads to brand loyalty. Using E-Commerce mobile applications as a service will ensure consistency and a top-notch experience for? customers.?