The Impact of E-Commerce and Digital Media on Indian Retail
The rise of digital media and e-commerce has completely altered the Indian retail market in recent times. People across the nation have taken advantage of the ease of online shopping, reshaping the way they make purchases and fostering new scope of growth in the retail industry.
Digital media has furnished stores with an advantageous way to contact a broader clientele, advertise their items and amenities, and glean useful information regarding client data and preferences. This has made it possible for retailers to have a better grasp of their patrons and proffer more tailored services which has led to raised contentment and devotion in the direction of Indian retailers. .
As a result of leveraging digital tools, retailers are able to deliver more personalized services to their customers, resulting in increased customer satisfaction.