The impact of COVID-19 on Marketing Strategy

In a crisis situation like the one we are living now business-as-usual strategy approach is not an option for any company, brand building must be a priority in this period.

At this time is essential that you support and protect your customer relationships - people will be spending more time at home and more time online. Shift some of your marketing efforts online. Use online video, VR content, etc. People isolated at home are hungry for entertainment and information.

Start by focusing on socially responsible behaviour. This could be giving funds to support customers and the public. For example, Guinness tweet. This is a global brand hence a big investment. But small companies can also contribute at a smaller scale. For example, Mink nails and salon tweet below.

If your brand is not in a position to provide some financial support, it can be as simple as a social media post with a message of solidarity to the public. This can be an online video of yourself with a powerful message of #weareinthistogether. Use https://zoom.us/. Start a meeting with yourself and turn on your web camera. Set Zoom to record and speak. You can download the recording into a mp4.

Also remember that everyone is in the same boat, and that this crisis will pass and when that happens, customers will remember the brands and companies that have been present!