The Impact Of Content In Digital Marketing

I’m always happy to pass on great info...and this is great info! I’ve included a few snippets below lifted from the full article.

Businesses have continued to shift in a positive direction, despite the negative impacts most people predicted at the outset of the pandemic, with?technology?notably playing a pivotal role. However, with digital channels becoming a suitable alternative to engaging with customers, and content having a role to play in it, is content marketing "the new black" of business?

The Meteoric Rise In Digital Content Marketing

Content marketing has become a vital part of digital marketing and continues to be more popular than ever. But, what is content marketing?

Content marketing is a form of marketing used to attract and retain customers by using content tailored specifically for your audience. Content can be anything from a blog post, infographics, a video, or a combination of the aforementioned.

The idea behind content marketing is that if you create valuable and relevant content for your audience and provide it for free, they will become raving fans who want to learn more about you. This allows brands to connect with their audience in ways they never could before. In fact, according to HubSpot,?90% of marketers?using content marketing plan to continue investing the same amount in the channel, and the Content Marketing Institute notes that?66% of businesses?expect to increase their 2022 content marketing budget.

The Benefits Of Content Marketing

Content is key in marketing, as it is what attracts and engages customers, and content marketing can be hugely beneficial for businesses looking to break new ground and achieve their revenue goals. Here are just a few reasons why your business should invest in content marketing:

It establishes you as an expert.?Content marketing puts you and your organization in the position of being seen as a thought leaders in your industry. The more insight and knowledge you share with your audience about a topic, the easier it becomes to establish yourself as an expert.

It drives traffic to your site.?Quality content gets shared online, which means more traffic coming to your site. The more valuable your content is, the greater the amount of traffic it attracts. This can eventually create more opportunities for you to convert leads into customers.

It helps you build relationships with customers.?Content marketing isn't all about selling; it's also about building relationships. When you provide valuable content, customers see you as someone who cares about their success, which builds trust and loyalty, leading to more sales in the future.

It’s cost-effective.?Content marketing is one of the most cost-effective ways to reach your target audience. You don’t need a big budget to produce high-quality content that engages customers and drives traffic to your site. All you need is valuable content across social media platforms and educational, insightful, and helpful blogs.

Do you need more detail on this subject? Head on over to the full article HERE for more ideas and perspectives. Afterward, why not drop me an email to share your thoughts at [email protected]