The Impact of CASHPLUS Extensive Network on Financial Inclusion in Morocco

In Morocco, accessing financial services remains a significant challenge, especially in rural areas where banking options are limited. CASHPLUS, a leading player in Morocco’s payment services sector, is making great strides to tackle this issue with its impressive network of over 4,500 branches spread across the country.

A network full of opportunities

CASHPLUS has thoughtfully established a wide network of branches to meet the varied needs of Moroccan citizens. With over +900 branches in rural areas and more than 3,600 in urban centers, we are uniquely positioned to provide financial services to people across the country, regardless of their location.

Supporting Rural Communities

In Morocco's rural areas, where there are only a few traditional banks, our +900 branches are an essential lifeline. These branches provide critical financial services such as deposits, withdrawals, bill payments, and money transfers. CASHPLUS' extended working hours until 8 PM are significantly advantageous compared to traditional banks, which typically close at 4 PM. This flexibility ensures that rural communities have extended access to essential financial services beyond standard banking hours. During crises such as the “Haouz” earthquake on September 8th 2023, we facilitated the distribution of financial aid, ensuring that affected individuals received timely assistance. Over 60,000 beneficiaries were served. Additionally, through programs like "Direct Social Aids", we played a crucial role in delivering social aid to those in need, with over 1,5 million customers served.

By bringing financial services closer to Moroccan citizens in rural areas, CASHPLUS not only improves the daily lives of individuals but also fosters economic inclusion and resilience. This expanded access helps to build a more inclusive financial ecosystem, enabling even the most vulnerable populations to enhance their quality of life and participate more fully in the economy.

Supporting Urban Communities

In Morocco’s bustling urban centers, where economic activity and financial demands are ever evolving, our network of 3,600 branches has a transformative impact. These strategically positioned branches provide vital access to a comprehensive range of financial services, from everyday transactions to complex financial needs. Their extensive reach ensures that both residents and businesses can conduct financial activities seamlessly and conveniently. Importantly, our network plays a crucial role in advancing financial inclusion by reaching undeserved and marginalized populations, including the illiterate and elderly, who often face barriers to accessing traditional banking services. By offering user-friendly solutions, educational resources, and personalized assistance, CASHPLUS helps bridge the gap for those who may struggle with conventional banking methods. This approach not only supports individuals who have previously been excluded but also promotes broader financial literacy and integration. Moreover, our expansive network not only simplifies daily financial operations but also drives economic growth, enabling urban communities to flourish and adapt within Morocco’s dynamic financial environment.

Financial Inclusion at its Best

CASHPLUS stands as a beacon of financial inclusion by exemplifying best practices through its innovative and targeted initiatives. Beyond our extensive network of branches, we employ a range of strategies to ensure that financial services are accessible to all, including the most vulnerable and undeserved segments of society. Additionally, we leverage technology to offer mobile and digital banking solutions, making financial services available to those who may not have easy access to physical branches. By integrating these multifaceted approaches, CASHPLUS not only expands its reach but also ensures that financial inclusion is not just a goal but a reality for Morocco’s diverse population, setting a high standard for inclusive financial practices.