The Impact of AI: Influencers Unleashed

Welcome to #TeamCrowd's first newsletter of 2024!

This month, we look forward, offering our two cents on what the new year will bring. We're kicking things off this year by discussing the rise of AI influencers, followed by some key Instagram trends to expect.

AI Influencers: Are they the new face of Influencer Marketing?

If the rise of the influencer wasn't revolutionising the creator economy enough, AI influencers are now moving up through the ranks. Crowd Global Creative Director, Steve Howling, suggests that these virtual characters aren't all that different from any other branded mascots we've seen in the past and like most other aspects of the digital environment, what we picture when we think of an influencer is simply evolving.

Instagram Trend Forecast 2024

Been wondering what this next year will bring in terms of Instagram and social media trends? Let Crowd fill you in! From thrifting to self employment, Crowd explains some of the key trends that can be gleaned from Instagram's recent TrendTalk survey on the future of the industry and what we can expect this year.

The Clock is Ticking: Why Brands Need to get with the TikTok Program

We're sure that you don't need us to tell you what TikTok can bring to your business in terms of exposure and brand awareness... but we're going to anyway! With the popularity of TikTok for both entertainment and business purposes still on the rise, you have no excuse but to integrate this amazing platform into your next strategic plan.

Bridging Cultural Divides for Seamless Entry into the Chinese Market

Our Managing Director in China, Jensen Yan, provides key insights into the Chinese market, shedding further light on what this diverse culture has to offer to tourists and businesses alike. He provides some key examples of brands, big and small, who have successfully localised their value proposition in this market and suggests the best way for other businesses to follow suit.

How to Navigate Global Markets with Your CRM

Crowd CRM and Marketing Manager Nicholas Page explains how your CRM platform can help you and your business to smoothly navigate the sometimes bumpy terrains of international markets. In particular, how your CRM can be a treasure trove of useful info when it comes to understanding the cultural nuances that shape the business environment in each region you market to.

If you're seeking the help of a global marketing agency to help your brand realise its full potential, then look no further than Crowd.

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