Immersive Technology - What is it? Where do we see it in everyday life?

Immersive Technology is any technology that extends reality or creates a new reality by leveraging the 360 space where users can look in any direction and see the content. Some types of Immersive Technology extend reality by overlaying digital images on a user’s environment. Others create a new reality by completely shutting a user out from the rest of the world and immersing them in a digital environment.

There are many different types of immersive technologies, such as 360, VR, AR, MR, and XR. 360 is probably the most familiar one out there. 360 content can be seen almost anywhere online – especially on YouTube and Facebook. Most smartphones today will also enable you to create a 360 image by using the “photo sphere” feature so creators also have the ability to create 360 degree images of wherever you are or whatever you want to show people! The 360 content found on social platforms like YouTube and Facebook range from user-generated to brand-sponsored content. No surprise there as this new format gives content creators more space to work with and allows users to explore things by looking in any direction.

Virtual reality (VR), augmented reality (AR), and mixed reality (MR) are other very familiar types of immersive technology. While extended reality (XR), is simply the term used to describe the full spectrum of immersive technology. Immersive Technology has many different applications and can be used by brands and consumers alike in countless ways, such as the exploration of physical locations, immersive advertising, experiential marketing, immersive web applications, shopping tools, healthcare, education, art, gaming, education and so much more.?

Immersive Technology is opening up a realm of possibilities that the world has never seen before and is making improvements in many industries. As time goes on, it will be exciting to see how Immersive Technology will continue to develop and progress and what other emerging technologies will come out of it.?