Immersive tech: Boom or bubble?

Immersive tech: Boom or bubble?

We recently wrote extensively about the growing world of immersive technology and its applications, and today's newsletter reinforces the strength in this corner of the market, amongst reports of difficult waters for the industry across the EMEA region.

Big players like the European Union are taking note, and this burgeoning market offers significant opportunities for companies that can grasp them; but the question has to be asked: are we experiencing an immersive boom or an immersive bubble that could burst at any time? Something to think about as we inch closer towards 2025.






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