An immersive press event at carpo Glasshouse

On January 30th, carpo Glasshouse, the company’s brand new iconic flagship store in the heart of London,?welcomed esteemed guests from major online media outlets, newspapers, and magazines to an exclusive event that provided an immersive experience into the unique world of carpo.

Under the dreamy sounds of live jazz music and blues melodies, the event commenced at 6:30 pm. Among the distinguished attendees were media professionals eager to delve into the rich history, values, and vision that distinguish carpo. The purpose of the event was to introduce the brand, emphasizing its expertise, strict quality procedures, daily in-store nut processing and roasting, diverse store locations, and commitment to values. Marianna Kisandraki , Marketing Manager, Maria Kotsikou , Marketing Associate and Eleftherios Drikakis , Staff Trainer, created a beautiful experiential presentation, a comprehensive journey through the company’s legacy, values and history, as well its product categories: nuts, chocolate, coffee, hampers and also, a sneak preview of the new products that are coming soon.??

Attendees were treated to an interactive tour with stops throughout the store and sampled carpo's products, including its Greek yoghurt selection and ice creams, which are exclusively offered at the Glasshouse store. A highlight of the event was a live nut roasting demonstration, a first-time experience for many. The engaging demonstration and subsequent taste test underlined carpo’s commitment to quality, leaving a lasting impression. Furthermore, alongside the captivating presentation, the company unveiled its plans to expand the Glasshouse portfolio with the introduction of new products: sweet and savory croissants and brioches.

The atmosphere throughout the event was vibrant, with great enthusiasm especially during taste testing and considerable interest during the brand presentation and store tour. The evening was brought to a close with the enlightening discourse delivered by Mr. Kontopoulos, carpo's founder, who illuminated the insights gleaned from the brand's journey.

As a token of appreciation and Greek hospitality, all guests were gifted mini hampers, which further fueled their excitement and admiration for carpo's products. The positive feedback received from attendees underscores the success of the event in creating an unforgettable experience each time someone visits a carpo store.?

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