?? IMMERSIVE CONTENT EXPERIENCE: The Medium is the Message

?? IMMERSIVE CONTENT EXPERIENCE: Only the Medium Has Changed

??? As my media guru Marshall McLuhan long-since said, "The Medium is the Message."

??? There is nothing new about the Metaverse. It is centuries old, dating back to the Colosseum in Rome and beyond.

??? Truly immersive experiences draw you into a more engaging and satisfying reality, via a technology medium.

??? This cover image shows how people have gravitated from being immersed in print media (newspapers and books) to electronics (TV and cellphones) to Internet (social media), with the next step being the Metaverse of virtual or mixed reality.

??? The best experiences captivate attention, via rich content. For example:

~ Disney delivers magical immersive experiences, as I have previously cited with the "It's a Small World" ride as just one example of the Disney meta-experience, that carries you into a Mixed Reality.

~ Amazon delivers "wow" shopping experiences online, via an easy-to-use website that offers product recommendations, customer reviews, and instant check-out and delivery to your doorstep.

~ Social media can be so immersive that it becomes addictive. Metaverse AR, VR, and MR will have similar effects.

Is your LinkedIn content immersive? To create an Immersive Experience on LinkedIn, I strive to focus on 4 main elements, with varying degrees of success.

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?? 1. Big Picture

??? Give people an experience they want to repeat: 12 hours at Disney; Amazon same-day delivery; LinkedIn imagery and effective descriptions.

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?? 2. Small Details

??? Little things make a big experience memorable: Disney's "It's a Small World" is totally immersive; this new LinkedIn Newsletter feature offers the same opportunity, just through words and graphic images.

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?? 3. Virtual Interaction

??? Examples are cashier-less walk-in walk-out stores (Amazon); games to entertain guests as they wait in line (Disney); Comments and Shares on LinkedIn.

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?? 4. Multi-User Interaction

??? Experiences enjoyed with others are more immersive: watching Super Bowl; playing Pokémon Go; LinkedIn Post interaction – this free LinkedIn Newsletter is notified to every "subscriber" daily.

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?? What Do You Think?

??? So, what are your thoughts on immersive content, and how to increase engagement, whether in this medium, or in any business?

??? Please Comment.

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