IMMERSIVE AUDIO EXPERIENCES
Mark Lofthouse
Sr. Manager - RWS Global | Creative Director - NEON SKULL LTD. | Co-Host - Theme Park Academy Podcast
IMAGINE AN EXCITING WORLD THAT ONLY YOU CAN LISTEN INTO!
A leading producer of immersive entertainment is expanding its business to work with farm attractions.??The Business Creative, which creates immersive visitor experiences, is reaching out to owners attractions to encourage them to grow their business over critically important periods such as Halloween, Christmas and Easter.
“We’re now able to go beyond the silent disco concept to create magical adventures, immersive walking tours, children’s storytelling experiences, Halloween ghost walks, and unique fitness experiences” explains Director Ben O’Hara.
“In addition, we are able to build in any of your existing Ips, brand elements, and characters to create a truly bespoke experience for any attraction.”
Maximising income at peak periods is vital for any attraction and by adding in a bespoke audio experience or taking one of a range of pre-created options, attraction operators have an appealing option for increasing visitor satisfaction and even creating second-gate income.
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“Capitalising on festival periods and adding to existing experiences presents huge opportunities to build an increased profile and more sustainable income, through creative events and also through associated retail, food, and beverage sales” adds Ben.
The Business Creative team are experts in immersive experience design and the development of their immersive tour concept, which is simple for theme or holiday parks to work with, comes from their extensive experience of working with attractions over many years.
“We have big imaginations here” said Ben, “and by matching it with experience and sound business sense we’re able to bring great results to whoever we work with.??Imagine a Christmas tour, Halloween walk or an Easter trail – add in an incredible audio adventure and you’re just starting the scratch the surface of what we can create.”?
Ben and his team are keen to hear from attractions and leisure operators, and will encourage them to try the immersive audio experiences for themselves, at visitor attractions already working with The Business Creative.
The Business Creative is a team of entertainment professionals with, collectively, over 100 years of experience in creative, production and operations within the entertainment industry.?The team have diverse backgrounds, working at senior levels within Theme parks, Tour Operators, Cruise Ships and Leisure attractions.?Specialising in creating immersive experiences, clients include Drayton Manor, JCB, TUI, Haven and Ferrari World Abu Dhabi.