Immersed in Innovation at CES 2024

Our team dove headfirst into the future at CES 2024, the Consumer Technology Association’s groundbreaking exposition in Las Vegas. Dubbed “the most powerful tech event in the world,” CES is a magnet for cutting-edge innovations and the global minds behind them. It was the ideal setting for us to nurture connections with key stakeholders—from brand partners and current Amazon and Amazon Ads leadership to our valued friends at PacVue. We engaged in collaborative discussions about the technology shaping our world, including exciting advancements within the Amazon ecosystem.

AI IS ON THE BRAIN

From AI pillows and AI hairbrushes to augmented reality headsets and new accessibility solutions, artificial intelligence was the primary exhibition trend at CES 2024. Not only did companies launch new products, but they also showcased new AI components for their already-established consumer products to make user experience more seamless.

Sellers who want to keep on top of this trend but lack AI technology of their own can consider acting in the following ways:

• Use content to push any digital or accessibility features your products already have (compatible phone apps, special sensors, etc.). This lets consumers know your products were made with technology in mind.
• Keep watch on any AI innovations in your industry to capitalize on organic traffic in those seller categories, and make sure your ASINs are optimized. Even if your products aren’t the latest AI-infused options, there may still be plenty of potential customers searching those categories for quality products that achieve similar functions.

SEAMLESS CUSTOMER JOURNEYS WITH AMC

While the AI industry is seeking to make technology more seamless, the Amazon Marketing Cloud (AMC) is looking to perform the same way in the Amazon Advertising space. The future of programmatic advertising hinges on one crucial element: seamless customer journeys. AMC’s aim for 2024 is to be at the forefront of this goal, wielding the power of interoperability to connect advertising efforts, from Amazon Ads to nonendemic channels like sponsored TV and streaming. This interconnected ecosystem isn’t just designed to bring all advertising efforts under one roof; it’s engineered to unlock deeper advertising insights. Imagine gaining a holistic view of how your campaigns—both on and off Amazon—are influencing the customer journey. This data-driven understanding is the future of AMC. It will empower sellers to optimize ad spend, personalize experiences across channels, and ultimately guide customers along a smoother path to purchase.?

Increased AMC utilization won’t just involve more ad management; it will also require you to manage the entire customer experience—one informed step at a time.

ADS STREAMING ON PRIME VIDEO

Ad inclusion was one of the greatest changes that was announced with Amazon Prime Video services for 2024. This change is intended to fund more original Prime content and create a more meaningful ad experience than traditional TV or other streaming platforms offer, which opens up another avenue for ideal customer reach. Prime users are already connected with Amazon products, so this update creates an easier way to reach potential customers who have Amazon accounts, frequently browse the mobile app, or search for products that connect to their streaming content.?

Amazon DSP Ad management will be a necessary focus for sellers who want to improve the way they programmatically buy and manage display, video, and audio ads to capitalize on this new advertising opportunity.

BBE and our experts are always aiming to stay at the forefront of technology. Our participation in CES is a testament to our dedication to learning and working with global innovators from every industry. We plan to continue leveraging the latest advancements so brand partners can feel confident they’re reaching their target audiences in the most effective way possible. The future of advertising and optimizing is here, and it’s moving fast, so we’re buckling up for the ride!?

AMAZON NEWS AND NOTES?

Latest Podcast: Advanced Amazon DSP Ad Strategies for 2024

• On January 24th, our director of DSP, Dave Vermeulen, and lead marketing strategist, Hammad Ali Nasir, joined eCOM Engine for a podcast discussion about Amazon DSP and how to use it to engage with shoppers on and off Amazon. You can watch the webinar now here. Follow BBE and our ads team on LinkedIn to stay up to date on future webinars and engagement opportunities!