Immerse yourself in the complex and interesting world of influencer marketers with Ashley Walsh

In today's online and digital world, a brand is no longer just a product or service that is sold; it is exactly what a consumer hears from another consumer. In a sense, influencers are the language of a brand that communicates effectively with its target audience.?

According to Ashley, an influencer is someone who produces a certain amount of content for a brand under a guaranteed contract, and when choosing an influencer, they consider a variety of factors, including business goals, brand alignment, actual influence metrics, reach, budget, and creative capabilities. It also explained the difference between different types of influencers. Micro-influencers with an audience of 100K–10K are relatable and trustworthy and have a highly engaged audience, macro-influencers with an audience of 1MM–100K and nano-influencers with an audience of less than 10K With less suitable audiences, they are suitable for targeting specific and special audiences with less budget.?

An important point for brands to keep in mind when choosing an influencer is that a reliable contract must be signed between the parties. A contract during which the date of the campaign will be specified in detail. Required outputs, exclusivity, ownership, licensing, and payment terms are specified. In addition, contracts should contain mutual indemnification clauses to protect the brand and be effective in the event of a crisis leading to legal action.?

Recent Trends In 2023?

Ashley divided the recent trends in influencer marketing into three categories:?

1. Rise of Creator-Led Short Form Video Content: The most popular medium for influencer relationships is Instagram, but TikTok and YouTube creator-led short form content are becoming more and more popular. The most popular website right now is TikTok, which enables marketers to use collaborations with creators to appeal largely to the Gen Z/millennial demo. Shorts, which offer creator income potential, were just added on YouTube.?
2. AI / Virtual Influencers: Influencer marketing has altered as a result of the emergence of AI influencers. Big brands in fashion, tech, and other industries are approaching AI influencers to promote their goods and services. Although they are relatively new to social media, artificial intelligence influencers have the potential to take over.?
3. De-influencing: On TikTok, the hashtag #deinfluencing recently attracted millions of views, igniting a debate over excessive consumerism and influencer relationships. The authors of the videos frequently share everything TikTok convinced them to buy in the videos, and they frequently implore viewers not to fall for the hype. Many believe that the trend is a response to recent influencer activations.?

In my opinion, this job is both complicated and attractive. In fact, you are the connecting link between three main elements: the audience, the company or brand, and the influencer. You are the one who, with the art and skills you have, implements the main goal of the brand, which is to attract the audience based on predetermined goals, with the help of the appropriate influencer (macro, micro, or nano).?

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Through the classroom activity, I discovered how to carry out a brand's influencer marketing aim, which influencers are most effective for a specific kind of brand, whether any innovative tactics should be employed, and how the brand's target demographic is crucial when choosing influencers for the campaign.?

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Ashley's sincere and professional conversation allowed me to become acquainted with the field of work and duties of an influencer marketer. Because I didn't have any idea or mentality about this profession before, it made me think that I might apply for this job position in the not-so-distant future. Of course, in my opinion, having relevant work experience and good public relations are particularly important for success in this field.?

In the world of marketing, where communication is unquestionably the first word, one of the techniques of this profession is how to communicate with influencers and align them with the goals of companies and employers.?

Do you have experience or information in the field of influencer marketing? Share with me!?

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References?

G., & G. (2022, January 23).?Influencer Marketing: ?Qué es y cómo funciona??PLAYERS of Life. Retrieved from?https://playersoflife.com/guadalajara/como-funciona-el-influencer-marketing/?

https://www.pexels.com/photo/people-in-the-office-discussing-a-project-7688336/?