FOR IMMEDIATE RELEASE Adfuel Inc. Announces Game-Changing Partnership with Silk Road Entertainment Inc to Revolutionize Targeted Marketing
Daniel Pasco
I Drive Growth for B2B and B2C Enterprises Through Effective Digital Marketing Tactics. Discover More at Goadfuel.com.
Las Vegas, Nevada – Tuesday, June 6th, 2023 - Adfuel Inc., a leading Demand Side Platform, is proud to announce an exciting partnership with Silk Road Entertainment Inc, a USA-based development stage company specializing in software programs for integrating customer databases and generating targeted marketing listings.
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This strategic collaboration introduces Identity Sharks, an innovative consumer ID data resolution technology that reshapes the way businesses identify and engage with website visitors. Through this groundbreaking solution, companies can now identify up to 70% of website visitors and seamlessly convert them into valuable customers.
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In the face of a cookieless world, characterized by recent privacy changes implemented by industry giants such as Apple, Google, and Meta (formerly Facebook), the digital marketing landscape has encountered new challenges and opportunities. The phasing out of third-party cookies has significantly impacted the breadth, availability, and quality of traditional ad data and processing, disrupting ad targeting, buying, and optimization processes.
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Two critical problems have arisen as a result of these changes. First, an astonishing 95% of advertising budgets, totaling a staggering $5 billion in wasted ad spend in 2022, are allocated to inefficient media placements. AdNews reports that advertisers squandered $5.46 billion, equivalent to 41% of overall digital ad spend budgets, last year alone. Rising advertising costs further exacerbate the struggle for brands to keep pace with the rapid innovations offered by advertising platforms.
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Secondly, non-targeted ad-buying has become increasingly costly. Many companies operate with limited customer information, relying on basic details like names, email addresses, and phone numbers. This lack of enriched customer data hinders effective decision-making, drives up customer acquisition costs, and limits the scalability of sales and advertising campaigns.
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Addressing these challenges head-on, Identity Sharks from Adfuel Inc. provides a game-changing solution. Leveraging advanced technology, Identity Sharks enriches customer data by matching it within an extensive consumer database, offering over 400 attributes per customer. This unparalleled information surpasses the capabilities of traditional third-party platforms, enabling businesses to make better decisions, reduce customer acquisition costs, and scale sales and advertising campaigns more effectively.
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Moreover, statistics reveal that businesses currently have insight into only a fraction of their online visitors. Unless visitors place orders or complete opt-in forms, their identities remain unknown, accounting for the other 97% of website traffic. However, with Identity Sharks, companies can unlock the power to reach 70% of their online visitors, regardless of their location or how they found the website. Leveraging a vast consumer database comprising 4 terabytes of up-to-date consumer data, Identity Sharks delivers unparalleled intelligence on an unprecedented scale.
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A pivotal feature of Identity Sharks is Verified Visitors, which utilizes proprietary pixel technology installed on websites. This cutting-edge system employs deep-learning and multi-touch identity technology to retrieve and verify visitor email addresses, ensuring the highest quality data.
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Key information available through our consumer identification resolution includes:
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- Date of Birth
- Home Address
- Cell Phone
- Email Address
- Homeownership
- Education
- Household Income
- Children & Ages
- Marital Status
- Gender
- Net Worth
- Occupation
- Activities / Hobbies
- Credit Score
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- IP Addresses
- Facebook & LinkedIn Profiles
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With Identity Sharks, businesses gain access to a wealth of valuable insights about their customers and website visitors, enabling them to tailor their marketing strategies with unparalleled precision and achieve unprecedented levels of success.
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For further information, please contact:
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Daniel A. Pasco
President & CEO
Adfuel Inc.
2031 Harrison St. Hollywood, FL 33020
305-390-9919
Isabella Pasco
Chief Marketing Officer
Adfuel Inc.
2031 Harrison St. Hollywood, FL 33020
954-408-9391
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About Adfuel Inc:
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Adfuel Inc. is a leading Demand Side Platform that uniquely combines Google, Facebook, Instagram, TikTok, and LinkedIn, consolidating their respective audiences into a single campaign. This unparalleled feature sets us apart from other companies and can deliver remarkable results with impressive key performance indicators (KPIs). Our mission is to drive targeted traffic to our customers' websites, improve their return on ad spend (ROAS), and increase profits. For more information, please visit www.goadfuel.com.
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About Silk Road Entertainment Inc:
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Silk Road Entertainment Inc. is a USA-based development stage company specializing in software programs that integrate customer databases and generate targeted marketing listings of potential clients.
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For more information, please visit www.identitysharks.com.
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