Imagine burning 30% of your marketing budget every quarter. Sounds painful, right? Yet, that’s the reality for many companies in the French market.

500,000€ per quarter spent on the French market, 30% wasted due to one mistake: overlooking GDPR.

The goal for this SAAS company was to build the French market twice as fast as the UK market.

Here’s what was learned:

The GDPR Impact on the leads generated was real since day 1. However, nothing was ready to deal with those opt-out leads. The marketing and sales teams were left unsure of the right process. Overlooking the GDPR impact and the fact that the French tend not to subscribe to communication led to a massive wasted marketing spend.

Cultural Differences: A longer sales cycle than all the other countries. From 3 days to several weeks which would require the communication funnel to be adapted and localised.

Financial Caution: Higher funding costs require selecting fewer marketing channels but mastering them. Optimising quarterly was the key.

We turned it around.

It’s not about speed; it’s about being ok to pivot and adapt the current process. Learn from their journey!

Want to know more about the journey and the action taken to turn things around? I will tell more in my newsletter this Friday! Signup here