Imagination is the only weapon in the war against reality
Zero Gravity "Flotobooth"

Imagination is the only weapon in the war against reality

Did you know Content with relevant images gets 94% more views than content without relevant images?

In a world where colourful imagery can increase a consumer’s willingness to read an article by 80%, Harrisons Creative decided to make the impossible seem possible at this year’s FMBE Awards with our zero gravity “Flotobooth”.

Attendees from the world of field and experiential marketing were given an opportunity to suspend reality for a unique photo opportunity where they could float in zero gravity in our bespoke built Alice in Wonderland living room.

We were invited to attend after one of our clients recommended our work to the organizers with a view to us delivering an activation for the awards ceremony at Londons Troxy venue.

The Pantomime theme demanded that we use our imagination ,build and fabrication skills to do something a little crazy, with the ability to unite users in a fun and interactive experience so the “flotobooth” was born!

In the words of the Cheshire Cat, “we’re not crazy our reality is just a little different”

#harrisonscreative https://www.harrisonscreative.co.uk

#fmbe16 https://www.fieldmarketing.com

Helen Kerr

Senior SEO & Marketing Strategist: 18 Years Experience | PPC, UX, CRO & Strategy | Financial Training SEO

8 年

This sounds absolutely awesome Helen! Great theme choice with Alice in Wonderland! Congratulations on being recommended!

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