Images makes them remember.
Fredrik Haren
The Creativity Explorer. LinkedIn TOP VOICE 2024. Follow to discover your full creative potential. Creativity speaker, Innovation speaker. Author.
Today I had the pleasure of hosting an event for APSS in my home where Mia Liljeberg from Sweden held a presentation about the need for speakers to use images in their speech.
In her speech she showed the picture above and asked: "Who is this model taken from?"
Everyone said: "Simon Sinek!"
Mia continued: "Correct. Now who can remembers the stories that Simon tells in his speech?"
No-one could answer!
Mia had just made a very strong point.
As she summarised it: "Stories make people listen. The visuals make people remember."
Simon Sinek was able to create a visual that people remember (and now charges 125,000 USD per speech …)
Thanks to Mia's session today I was reminded about the need for you as a speaker to craft your speech so that the audience can draw your key message on a napkin to explain it to a person who did not attend your session.
When you do your next speech think about: What do I want my audience to share on a napkin?
(As part of my 2018 Professional Speaking Monday. Previously posted on ProfessionalSpeaking.com.)
COO at Pepperl+Fuchs Group
7 年Great input - and simultaneously a huge challenge. The speakers talk on a napkin, let‘s go for it!
Executive and Team Coach, Author, Global Speaker. I support leaders and their teams in their professional and personal growth through behaviour change, mindset shift and deeper self-awareness.
7 年Was great to attend Mia’s session yesterday! I have been thinking of my speech and imagining how it can be drawn on a napkin :)!
I coach leaders in high-impact public speaking, presentation skills, and business storytelling. My goal is to help you communicate with confidence and clarity.
7 年Can they draw your talk on the back of a napkin? Love this! Thanks for sharing Fredrik Haren