Image Matters
Part 3
Adding Movement
When to incorporate the idea of movement is a good question. If we are all watching more video content these days, movement or implied movement can be an interesting element to incorporate into your visual library.
Don't forget every video has a still image as its cover that you should make appealing to your audience. Forget the half opened mouth or eyes look, please use a good still!
Movement in photos can be demonstrated using a freeze frame as above or showing some blurring of the movement by moving the camera and other techniques. Freezing or blurring can be used to great visual affect to add a dynamic affect to your brand.
Perhaps you want to show your interior space but want to maintain some anonymity of clients or staff? I find it's also advantageous for service industries, to avoid having empty, sterile interior spaces. As these will start to look like showrooms that are uninviting to prospective clients.
In this instance using the blurring of movement by having people walking through an area with slow shutter speeds is the perfect solution to maintain anonymity whist demonstrating a working environment.
Demonstrating movement when people are dancing is far more flattering than freeze framed dance moves, you know what I'm saying!
A good photographer will know how to achieve a variety of fun affects to add vibrancy to your image library.
If your business offers a service avoid empty, sterile interior images of you space as these are less welcoming
Using dynamic visuals captures the attention of viewers. Additionally these images are timeless when team members change.
Freezing action leaves a question mark. What's the next step in this picture. Often used in sporting events and of course for sports people, trainers or coaches.
It can also be a great technique for retail and construction; cafes, salons, building trades and other service industry with a lot of activity moving through. So don't be afraid to experiment with a touch of implied movement for your image library.
Movement In A Nutshell;
- Add vibrancy
- Is inviting and warm
- Demonstrates engagement
- Makes customers feel lively
- Adds the element of anonymity
Next Up: Creating Visual Collateral
Don't want to wait for instalments? I have the full PDF available FREE! just comment, "Yes, Please send me my free copy" in the comments and I will send to you.
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Yve is the founder of Yve Lavine Photography
Providing business event and portrait photography in Sydney, Australia.
#BrandManagement #DIY #Image #LavinePhoto