IMAGE MATTERS

Let us guide you on getting the best out of your imagery with a few considered elements.

Images are all around us. So much so, they've become part of the noise cluttering our days. With many businesses publishing with little thought, consideration or consistency cut through can be made easy following a few simple rules that will distinguish your and you brand.

Let us help guide you to use your images to grow your business and brand

The Right Image

Think about the avenues your images will be taking; social media, brochures, books, webinar or podcast cover pages. There needs to be consistency across the board.

Think about what is the most appropriate look and feel is for your industry.

Some social media platforms can be more forgiving of poor imagery but NEVER in sponsored ads, banners or official promotions and announcements.

You don't have to follow cookie cutter styles but you do need to reflect your clienteles expectations and your images need to look good regardless.

Your pictures and design use should be clean, uncluttered and accessible.

Where are you saying and why?

Whatever the post, be sure your image is relevant to what you're speaking about. Please don't end up on a Bad design page.

You are the ambassador, the face of your service. The more friendly, approachable and competent you appear, the more successful you will be perceived.

Be neat, presentable and energised in both still and video imagery. Flat, badly lit and half hearted efforts will be read as seen.

Today's world is asking for Personal Brand, that is it's about you. There's no escaping this you will be Googled, make it count!

Be Bold ... up next

Don't want to wait for instalments? I have the full PDF available FREE! just comment, "Yes, Please send me my free copy" in the comments and I will send to you.

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Yve is the founder of Yve Lavine Photography 

Providing business event and portrait photography in Sydney, Australia.

#BrandManagement #DIY #Image #LavinePhoto