Image Matters cont...
Part 4
Create your own visual collateral & break free from Stock Libraries!
Having your own unique set of imagery will set you apart from your contemporaries and make you instantly recognisable to your clientele.
One of my favourite assignments is to help a business create it's own visual library. Breaking free from stock images is the first step to building your own visual presence in your industry and to distinguish yourself to a tribe.
Breaking free from stock images is the first step to building your own visual presence in your industry
The ways in which your library can serve you is limited only by your imagination. Of course the standard website, social media platforms and blogs are a given. But don't forget printing and gifting is done less and less, so you will stand out when you do. Stationary is still a sort after commodity.
Given that we're all talking today to stand out qualitatively is the most important thing. Looking, being and adding value to your audience is of the utmost most importance. Having a visual identity will help you set you apart.
[Print] Few businesses print these days so take advantage of this. You can print small runs so why not gift to your top clients? If budget is a concern. Having tangible useful things in our hands is better than more cheap plastic pens cluttering our desks.
- Think notebooks
- Collate those images and produce a diary for your tribe with relevant tips and tricks
- Create a slide deck to add to your LinkedIn profile collateral
- Make your newsletter inviting and vibrant
- Remember to use a great image for your video still
IN A NUTSHELL
Set the tone for your images
Expand your images uses
Be consistent with the look and feel
Create tangible items to give away
Print postcard tips
Interchange an image with your speaking head video to maintain a professional look
Digital and off line brochures
If you're publishing a book don't deviate from the style you have set.
Next Up - Energy
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Chat now: [email protected] | 0417 430 088
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Yve is the founder of Yve Lavine Photography
Providing business event and portrait photography in Sydney, Australia.
#BrandManagement #DIY #Image #LavinePhoto