Image & cronyism (Brazil)

For decades on end, the Brazilian public energy sector has presented two striking characteristics regarding its executives and its boards.

* They love media exposure

Being regularly in the headlines is simply irresistible. Their names become famous, making it easier for them to remain in the upper echelons of public companies, in addition to the institutions that control and/or regulate them.

* They are close to big businesses

Giant companies, controlled by states or the union, are irresistible when it comes to the possibility of doing business with the participation of "friends", distributing profits to meet the interests of the country's executive power, and the list goes on and on.

For those who follow the news in the Brazilian sector, finding these situations is something simple and even commonplace.

As long as this status quo is maintained, Brazil will hardly achieve and maintain competitiveness in the energy arena.