I'M WRITING A DIGITAL WHITEPAPER - and I'm stoked about it!

I've spent the last 7 years studying Digital Strategies and Pathways. I'm a Gen-Xer who has a University education in Communications and a heavy background in sales and booking leadership in my career. I have a lifetime of design, merchandizing and strategy under my belt. Now I've integrated the study, research and strategy of the Digital Realm and Technologies into the mix. Classic Marketing Measures merged with The Current Technology build going on on the World Wide Web and I know I've got a winner, winner chicken dinner (for all you old-school Dancing With the Stars and Derek fans).

I've been plotting the course and connecting the dots to see how the totality of the quantum internet functions and how to compel code to move forward. In non-Techie speak what that means is that when you connect the dots for your Marketing in the Digital Pathways, you can keep your funnels flowing.

The entire System Set of Digital Pathways is laid out in etheric, electrical connection. Just like the electrical pattern in a home or city, the pathways have to have connecting points and the connection has to be grounded and transfer of electricity has to occur (in this instance, electrical digital code) for a true connection that transfers code in full capacity as an electrical current and carry it to to the next point in the connection.

If you and your Marketing are missing connections in your Funnel Systems/Digital Pathways by way of the markers and metrics needed to keep the funnel cycle flowing, then you're missing out on revenue because of easily targeted and fixable measures.

Study your Digital Pathways and see where your funnels are leaking and see where your Bounce Rate - a legit Marketing term - is coming from. Getting eyes on your Content and Productions is what compels first marketing action on the internet. That content can be anything from social media posts to optimized Google profiles to Pitch Decks. It's all the content that you fill in the "blanks" in the Digital Pathways with your Brand Story and Offer.

Get eyes on your content by actually producing content.

Keep eyes on your content by having good things to say and good things to offer, giving value and adding to your Ideal Client's life in the best ways you know how.

You'll gain the coveted Marketing

KNOW

LIKE

& TRUST

FACTORS

Redefining Customer Relations for a New Era in Marketing and the a befitting goal is a befitting goal within our current social environment and culture.

And if there is anything that Marketing is, it is social.

It's job is to connect you with the like-minded to share your business product or service with.

The social construct that allows you to connect straight to your audience on the

World Wide Web is a good thing, if you ask me!

Focus on presenting what makes the most sense for your brand

using one of the

3E's of Marketing:

Emotion, Education or Entertainment.

Produce content online with a well built Brand Story and solid strategy

and build a strong base for your Marketing efforts.

Learn the tech.

Commit to learning the tech.

There's no way around it if you want to survive the internet Marketing climate and partake of digital strategies. We have a whole new coding system and monetary system unfolding at breakneck speed. Trust me when I say that even us that are Techies or researchers heads are spinning a bit at the systems updates after systems updates of the new and burgeoning technologies of the on the horizon Web3.

A new era is dawning in the world and the internet.

You can Market in many other ways than online. I truly believe that. Print and in-person events are methods that all should be incorporating in their Marketing measures. And if you choose you can go old school and use Classic Marketing techniques to Market mainly offline.

But if you're going to Market online, you're going to have to be all in in learning during this Learning Curve in tech. The entire set of processes are changing. It's a new iteration of the World Wide Web.

Web 1 was simple address to address, in linear code. A to B.

Web 2 allowed for inbound and outbound electrical portals and connection to flow in and out of the main address. This opened up our current communications system and facilitated the online checkout capabilities of a sale or completed function.

Web3 is what is about to pop off in full measure.

There are so many things that I'll be sharing about the intricacies of all of the Web3 stuff in other teachings.

It's definitely too big of a conversation for the rest of this particular post.

But you should know two things to kickstart your knowledge build:

Monetization of every digit into infinitum is possible with the new coded chains of Web3 technology. We see the trading of code on a commodities level. It's quite fascinating. It's a free market where those with the code or those who buy stock in the code, ascend the markets. It's the biggest Commodities Market of our time.

Don't miss this once in a history

intersection of market undulations,

cultural and energetic shifts and

emergent tech unfolding at the same time.

The time to pivot is now.

Don't get left behind in the learning curve.

Commit to a year of up leveling your technological know-how to implement it into your business and your life more seamlessly and purposefully.

There is so much potential in doing the internet the right way.

There is so much potential when you understand the systems and strategies and key digital markers you have to hit in order for your funnel to keep flowing technologically.

Flowing funnels optimizes sales opportunities.

And that is what commerce is about.

Integrate your systems well.

Know how to optimize any platform software & the tech functionality for that platform.

Spend the time to go through all systems and structures with as fine of a tooth comb as you know how to do at the moment in time that you're doing it.

Commit to the work.

Commit to the learning.

Commit to your future online.

Know the overall system structures,

customize your own Marketing Plan to suit you,

your business and your goals.

Join the conversation and follow along as I continue to plot the course on the World Wide Web and bring you the latest in the technologies and strategies that matter in the now moments of 2024 and beyond.

My goal is to help you bring clarity to the chaos of marketing online.

You Grow. I Grow. We Grow.

#rkacademy #rkandco #marketing #digitalstrategy

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