I'm A Sucker For Marketing!
Carl Messenger-Lehmann ????
Owner @ Hyperweb Communications Inc. | Strategic Direction, Marketing
As someone IN “Marketing", I sure am a sucker FOR “Marketing".
My wife gets mildly annoyed at this behaviour. “You don’t need that... it's the same product in a different package”.
In the back of my mind - “yeah, but maybe it's even better!"
It happens more than I care to admit.
When I choose a bottle of wine - it’s usually about the novelty of the product?
Shiny= Oooo
Unique Shape = Ooooooo
Shiny and unique shape = Oooooooooooooo
Weird right?
Well, not so much. Cognitive Scientists have the answer.
“There is a connection between novelty and happiness,”?Dr. Laurie Santos, a cognitive scientist who teaches the wildly popular “Psychology and the Good Life” course at Yale, told me. “Novel?stimuli tend to activate regions of our brain that are associated with rewards.” There’s more than just the dopamine rush, though. “Novel things also capture our attention … you’re more likely to?notice things and be present,” Santos continued. “There’s lots of evidence that simply being more present can improve our mood and happiness.”
Borrowed from:?brain-changing-magic-new-experiences
The article goes on to talk about other ways the "science of new" affects us.
With all those positive benefits, it got me thinking about how we can help our clients leverage the science of NEW.
Novelty is a tool for us to use.
Ever thought about what “Novelty" can do for your business??
Now if you’ll excuse me, I have 5 dozen golf balls to go lose…
Principal @ Instant Imprints | Visual Communications and Promotional Solutions
2 年Between gold golf balls and purple cows (not to mention throwing in Paltrow!) you have hit the nail on its head Carl. There is nothing wrong in being a sucker for marketing. More dopamine, better the chance of you making a marketing breakthrough
Head of Agent Development | REALTOR? | Co-Founder at Moe & Zarifa Real Estate Team
2 年I love the "OOooooo..." that's exactly what we do as humans. Amazing article as usual Carl Messenger-Lehmann
Fractional Bilingual HR Manager, Serving Team Leaders, CEOs, Business Owners by massively increasing employee retention, productivity and engagement ??Stellar HR Solutions!
2 年Carl, we all are influenced by some "marketing" technique. I love your question of applying this to our business. How can we promote some innovation and newness to what we do. I am still thinking about this one. Food for thought. Love it! Thanks. ??
Hyperweb Communications
2 年I'll tend to err on the side of 'yeah, but maybe it's even better!' even though its not but makes me happy anyway. I'm a marketer's dream. ??
Helping you create your Financial BluePrint through strategic, customized advice
2 年This makes sense given how short all of our attention spans are now. Shiny at least gets our attention.