I'm spending big money on Adwords - so where are all the customers?

Google Certified Adwords specialist, Lisa Baker, discusses why self-managed Adwords campaigns rarely attract the right traffic and what customers can do to fix it!

It’s important to remember that customers may not actually buy online, but call your phone instead, especially if using a mobile, so your ads MAY be working better than you think. However that’s another story.  It’s true to say that self-managed Adwords campaigns often waste huge chunks of budget because customers don’t know how to get the best from them.

“ Adwords didn’t work for us ”

“Adwords didn’t work for us” is maybe the most common thing I hear when it comes to speaking to new SEO clients. Desperate to get a bigger share of the traffic for their keywords, many of them have invested considerable resources, sometimes thousands of pounds per month, only to see no phone calls, lots of clicks and zero return.

These same clients are the ones who give us a try and are surprised when a month later, they are getting more telephone calls to their business, a lower bounce rate, more leads and more conversions from the same Adwords budget – even after they have paid our management fees!

SEO and Adwords management is often seen as a ‘dark art’. However, ITCS customers won’t find me waving a magic wand and chanting under a full moon to improve their Adwords performance – it’s actually just a matter of common sense.

Using the tools to best effect

The good news is that people like me use the same Adwords portal that you do – we just know how to use it better!

Here’s how you can make fast improvements and get better results: (click to keep reading)