I’m sick and tired of being “Fix It, Suz!”
Susan Fessenden
SMALL Business BIG Dreams! Start, Grow, Rescue or Pivot... It's time for Happy Businessing? | Advisor | Consultant | Biz Geek | Founder of ProfitLogics? and Bizanthropy.org
But, you know what I’m REALLY sick and tired of?
Everyone keeps telling me to focus on the pain points I will solve for clients, as my key value proposition. The marketing coaches and experts all tell me to?sell using these pain points as evidence of my value.
But why do you all need to feel the pain BEFORE you’re willing to get the help??
Why do you want to put yourself in a losing position instead of doing this work together?
Why are you waiting?
You may not see the issues lurking ahead in your business, but I do! Let’s get out in front of them! Do you know why? Because “Fix it Susie” is WAY more expensive than proactive Suz.??There is more than just a cost involved with fixing stuff after it’s broken…?There is an opportunity cost from the lost profits that you could’ve made. By waiting, you are throwing away precious profit and time!
You have the time to do this work (we do it together in just 90 minutes a few times per month)!?I’m a roll-up-her-sleeves and do the work WITH you Consultant and Advisor!
Do you know what else I’m sick and tired of?
I’m tired of being “Fix it Susie”!
I am proactive, foundation-building Suz.
I work with people who are willing to learn from other people’s mistakes and accept that they don’t know what they don’t know and are ready to let an expert help them build a strong foundation for fast, solid growth.?
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You can afford to do this work.
You can’t afford to NOT do this work (my services pay for themselves typically and result in ROI within 4-8 months)!
The rest of you… once things catch fire or break down or fail… let’s just hope you find the right person who is experienced and trustworthy to help you dig out and fix it. Because guess what??
I’ve also been the?“Fix it Susie after the let’s-hope-Marj-can-fix-it-after-the-maybe-THIS-consultant-Bob-can-fix-it-so-now-we-are-almost-out-of-options-and-cash to afford Fix it Susie.”
And let me tell you… It’s rough and very expensive at this point to dig out of THAT MESS.
Stop it. Stop the madness before it starts. Let’s work together… Because it just doesn’t need to be this hard, and you don’t need to suffer through the pain points that are ahead for you otherwise.
I don’t want to solve your pain points that were wholly avoidable. I’m sick of that.
I want to share with you what I’ve learned over 25 years of being out there in dozens of businesses in the thick of it trying to fix these problems after they’ve been ignored.?Let’s be proactive.
Let’s get to work.