I'm Missing Adverts
James Hanson
Digital Marketer, Paid Search Specialist and Web Designer - Helping businesses in the UK, USA and Mexico.
It's 2019 and I'm online and I appear to be missing all the adverts I love.
So what's happening? Well I don't read newspapers or magazines anymore - I use Facebook Instagram, Linkedin and a bit of Twitter like the rest of us, TV well, I watch a lot of Netflix and Amazon Prime and Catch up usually on BBC I-player and a ton of YouTube.
But I appear to have to follow brands to see there adverts in 2019, this seems a bit odd
Marmite have just done a really great advert see above and I would have missed in most days as I don't follow Marmite on Instagram - as I don't really like Marmite - it only picked it up as people have been commenting on it on Linkedin.
What ads am I seeing, well if you believe your marketing department I see highly targeted ads, as I use social media and it know all about me - but does it really ??
I go to the toilet like everyone else and yet I have never seen an Andrew Puppy trotting through my social media feed.
I eat food, but I never see an advert for any type of food, and I watch a lot of people cooking on YouTube, so you would think I would. But no I see random ads that I skip after 5 seconds, probably because most mainstream companies avoid Youtube like the plague these days.
Advertising appears to be very broken in 2019 and needs fixing.