"I'm the Millennial to follow"

Millennial this, Millennial that........

I have a 27 year old rock star client that started our intro call with "well, I'm a millennial". Then just last week a 28 year old morning broadcast news anchor posted on her Instagram "I'm a millennial and I watch the news". After shooting her a text suggesting she stays away from label, her reply "Do tell, but I've heard it all". The reply to that is always pretty simple "I don't want to pile on, have a terrific weekend". This week I ran across a social profile/bio with the tagline "I'm the Millennial to follow". Really? We should follow you because you are 29 years old?

So, other than the pitfalls of "knowing it all", why carve up your audience by creating an affiliation with the smallest possible audience segment? This is a segment that gets most of it's news from alternative channels. My coaching would be to focus on the channels, not the label. Trust me, when you are a 28 yr old and the lone figure/subject in the frame, the biggest duh in the room is that you're a millennial.

When you are in the People Strategies or Talent Management business, everyday there is yet another article that focuses on the work behavior of Millennials that really could have been written in 1995 or even 1965 for that matter. I think as writers, coaches, and mentors we have a tendency to get so deep into a project that we overlook the big picture. We lose perspective on the forest, trees, weeds, and end up in the grubs. We also LOVE headlines. We give considerable effort to sensationalize to grab attention and eyeballs while maintaining truth and good taste.

So the article I was reading is titled:

 "What Millennials Do In Their Corporate Jobs That Keep Them From Being Promoted"

From Forbes.com, find it here: <https://www.forbes.com/sites/nataliebacon/2016/12/10/what-millennials-do-in-their-corporate-jobs-that-keep-them-from-being-promoted/2/#262e510a43a3>

In the article there are five areas that are identified as keeping Millennials from being promoted. They can be found on the TalentBlvd channel where there are dozens of free and premium Talent and Career Management articles: